A data profile of the people who buy, follow and care about Behavior in Ireland — modelled from more than twelve digital signal sources. Behavior has an estimated audience of 663,892 people in Ireland.
Behavior has an estimated audience of 663,892 people in Ireland. 66.9% are female, 33.1% are male, average age 43.7. Top brand affinities: Zoo, Cappuccino, Non-alcoholic beverage, Employment agency, Herbalism.
Top brand affinities include Zoo, Cappuccino, Non-alcoholic beverage, with strongest over-indexing on Zoo (1.52× the country average).
Demographically, the Behavior audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Behavior fan in Ireland is more female, around 43.7 years old, with strong Tradition tendencies and a notable affinity for Zoo.
The key figures that characterise the Behavior profile in Ireland.
66.9% are female, 33.1% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 43.7 |
| Estimated audience size | 663,892 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 27% |
of the worldwide Behavior audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 26.3% |
| Italy | 5.7% |
| Brazil | 5.1% |
The strongest cross-interests of the Behavior audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gut flora | Health | 1.97× | ||
| 02 | Medicinal plants | Health | 1.91× | ||
| 03 | Children's rights | Kids & Family | 1.86× | ||
| 04 | Babysitting | Kids & Family | 1.76× | ||
| 05 | Traditional medicine | Health | 1.72× | ||
| 06 | Individualism | Politics & Society | 1.72× | ||
| 07 | Employment agency | Business & Career | 1.71× | ||
| 08 | Tom Hardy | Movies & TV | 1.71× | ||
| 09 | Otorhinolaryngology | Health | 1.67× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 1.65× | ||
| 11 | Aromatherapy | Home & Garden | 1.65× | ||
| 12 | Organic chemistry | Business & Career | 1.61× | ||
| 13 | Ayurveda | Health | 1.58× | ||
| 14 | Anne Hathaway | Movies & TV | 1.56× | ||
| 15 | Heidi Klum | Fashion & Accessoires | 1.55× | ||
| 16 | Herbalism | Health | 1.54× | ||
| 17 | Zoo | Kids & Family | 1.52× | ||
| 18 | Cappuccino | Food & Beverages | 1.51× | ||
| 19 | Keanu Reeves | Movies & TV | 1.51× | ||
| 20 | Ryan Gosling | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.44× | |
| Convenience Orientation | PREMIUM | 1.42× | |
| Individualism | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Risk Appetite | THRILL | 0.90× | |
| Extroversion | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Behavior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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