Learning Audience in Mexico
Learning has an estimated audience of 8,761,428 people in Mexico. 56.5% are female, 43.5% are male, average age 34.1. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Travel agency.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (232.07× the country average). Demographically, the Learning audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic
Demographics of Learning fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 34.1 |
| Estimated audience size | 8,761,428 |
Audience persona
The typical Learning fan in Mexico is more female, around 34.1 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Learning fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 232.07× | Shopping |
| Costa Rica | 481.51× | Travel & Leisure |
| Game consoles | 144.3× | Technology & Electronics |
| Catholic Church | 113.92× | Politics & Society |
| Travel agency | 81.01× | Travel & Leisure |
| Sarcasm | 77.64× | Politics & Society |
| Mobile game | 62.37× | Games |
| Exfoliation (cosmetology) | 146.95× | Beauty & Wellness |
| Valentine's Day | 119.3× | Kids & Family |
| Banana | 56.54× | Food & Beverages |
| El País | 59.92× | News |
| Dentistry | 54.85× | Business & Career |
| Broadcasting of sports events | 63.29× | Movies & TV |
| Daily Horoscope | 539.5× | Internet & Social Media |
| Breastfeeding | 40.51× | Kids & Family |
| Sexology | 37.97× | Kids & Family |
| Freeware | 29.54× | Technology & Electronics |
| Multi-level marketing | 44.73× | Business & Career |
| Pilsner | 41.35× | Food & Beverages |
| Orange (fruit) | 41.35× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 23.64 |
| Travelling | THRILL | 21.08 |
| Urban Lifestyle | OPEN | 4.2 |
| Risk Appetite | THRILL | 2.4 |
| Mindfulness | BALANCE | 1.62 |
| Career Orientation | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 4.6% |
| India | 4.6% |
See Learning audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.