Learning Audience in Mexico

Learning has an estimated audience of 8,761,428 people in Mexico. 56.5% are female, 43.5% are male, average age 34.1. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Travel agency.

Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (232.07× the country average). Demographically, the Learning audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Spirituality, Travelling.

Category: Business & Career · Type: Topic

Demographics of Learning fans

Demographic split for Learning audience in Mexico
MetricValue
Female56.5%
Male43.5%
Average age34.1
Estimated audience size8,761,428

Audience persona

The typical Learning fan in Mexico is more female, around 34.1 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.

Top brand affinities of Learning fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Learning audience
BrandAffinityCategory
Shopping and fashion232.07×Shopping
Costa Rica481.51×Travel & Leisure
Game consoles144.3×Technology & Electronics
Catholic Church113.92×Politics & Society
Travel agency81.01×Travel & Leisure
Sarcasm77.64×Politics & Society
Mobile game62.37×Games
Exfoliation (cosmetology)146.95×Beauty & Wellness
Valentine's Day119.3×Kids & Family
Banana56.54×Food & Beverages
El País59.92×News
Dentistry54.85×Business & Career
Broadcasting of sports events63.29×Movies & TV
Daily Horoscope539.5×Internet & Social Media
Breastfeeding40.51×Kids & Family
Sexology37.97×Kids & Family
Freeware29.54×Technology & Electronics
Multi-level marketing44.73×Business & Career
Pilsner41.35×Food & Beverages
Orange (fruit)41.35×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Learning audience
TraitClusterScore
SpiritualityBALANCE23.64
TravellingTHRILL21.08
Urban LifestyleOPEN4.2
Risk AppetiteTHRILL2.4
MindfulnessBALANCE1.62
Career OrientationPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Learning
CountryShare
United States22.0%
United Kingdom4.6%
India4.6%

See Learning audiences in other countries

More Business & Career audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.