A data profile of the people who buy, follow and care about Learning in Mexico — modelled from more than twelve digital signal sources. Learning has an estimated audience of 8,761,428 people in Mexico.
Learning has an estimated audience of 8,761,428 people in Mexico. 56.5% are female, 43.5% are male, average age 34.1. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Travel agency.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (232.07× the country average).
Demographically, the Learning audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Learning fan in Mexico is more female, around 34.1 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Learning profile in Mexico.
56.5% are female, 43.5% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 34.1 |
| Estimated audience size | 8,761,428 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Learning audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 4.6% |
| India | 4.6% |
The strongest cross-interests of the Learning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 539.50× | ||
| 02 | Costa Rica | Travel & Leisure | 481.51× | ||
| 03 | Shopping and fashion | Shopping | 232.07× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 146.95× | ||
| 05 | Game consoles | Technology & Electronics | 144.30× | ||
| 06 | Valentine's Day | Kids & Family | 119.30× | ||
| 07 | Catholic Church | Politics & Society | 113.92× | ||
| 08 | Travel agency | Travel & Leisure | 81.01× | ||
| 09 | Sarcasm | Politics & Society | 77.64× | ||
| 10 | Broadcasting of sports events | Movies & TV | 63.29× | ||
| 11 | Mobile game | Games | 62.37× | ||
| 12 | El País | News | 59.92× | ||
| 13 | Banana | Food & Beverages | 56.54× | ||
| 14 | Dentistry | Business & Career | 54.85× | ||
| 15 | Multi-level marketing | Business & Career | 44.73× | ||
| 16 | Pilsner | Food & Beverages | 41.35× | ||
| 17 | Orange (fruit) | Food & Beverages | 41.35× | ||
| 18 | Breastfeeding | Kids & Family | 40.51× | ||
| 19 | Sexology | Kids & Family | 37.97× | ||
| 20 | Freeware | Technology & Electronics | 29.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 23.64× | |
| Travelling | THRILL | 21.08× | |
| Urban Lifestyle | OPEN | 4.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Luxury Orientation | PREMIUM | 0.96× | |
| DIY Mentality | THRILL | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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