A data profile of the people who buy, follow and care about Academy in Denmark — modelled from more than twelve digital signal sources. Academy has an estimated audience of 778,759 people in Denmark.
Academy has an estimated audience of 778,759 people in Denmark. 63.8% are female, 36.2% are male, average age 44.5. Top brand affinities: Happiness, Novo Nordisk, Innovation, Uniqlo, University.
Top brand affinities include Happiness, Novo Nordisk, Innovation, with strongest over-indexing on Happiness (1.5× the country average).
Demographically, the Academy audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Academy fan in Denmark is more female, around 44.5 years old, with strong Career Orientation tendencies and a notable affinity for Happiness.
The key figures that characterise the Academy profile in Denmark.
63.8% are female, 36.2% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 44.5 |
| Estimated audience size | 778,759 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Academy audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 8.9% |
| Italy | 5.3% |
The strongest cross-interests of the Academy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Innovation | Business & Career | 2.12× | ||
| 02 | Eyebrow | Beauty & Wellness | 2.06× | ||
| 03 | Nail art | Beauty & Wellness | 2.06× | ||
| 04 | Career development | Business & Career | 1.87× | ||
| 05 | Eyelash | Beauty & Wellness | 1.80× | ||
| 06 | Mother's Day | Kids & Family | 1.79× | ||
| 07 | High school | Business & Career | 1.74× | ||
| 08 | Uniqlo | Shopping | 1.73× | ||
| 09 | Confectionery | Food & Beverages | 1.73× | ||
| 10 | Activism | Politics & Society | 1.65× | ||
| 11 | Department store | Shopping | 1.61× | ||
| 12 | Swimming pool | Sports | 1.59× | ||
| 13 | Charity and causes | Business & Career | 1.59× | ||
| 14 | Musical theatre | Movies & TV | 1.56× | ||
| 15 | University | Business & Career | 1.54× | ||
| 16 | Musical film | Movies & TV | 1.54× | ||
| 17 | Luxury real estate | Business & Career | 1.52× | ||
| 18 | Science fiction movies | Movies & TV | 1.51× | ||
| 19 | Happiness | Health | 1.50× | ||
| 20 | Novo Nordisk | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.58× | |
| Community Orientation | OPEN | 1.45× | |
| Early Adopter Mentality | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.86× | |
| Creativity | OPEN | 0.87× | |
| DIY Mentality | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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