A data profile of the people who buy, follow and care about Academy in Portugal — modelled from more than twelve digital signal sources. Academy has an estimated audience of 2,140,359 people in Portugal.
The average Academy fan in Portugal is 40.9 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Bikini, Sport Club Corinthians Paulista, Cupcake, with strongest over-indexing on Bikini (1.63× the country average).
Demographically, the Academy audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Academy fan in Portugal is more female, around 40.9 years old, with strong Community Orientation tendencies and a notable affinity for Bikini.
The key figures that characterise the Academy profile in Portugal.
62.8% are female, 37.2% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 40.9 |
| Estimated audience size | 2,140,359 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Academy audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 8.9% |
| Italy | 5.3% |
Where the Academy audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~900K | 1.35× | |
| 02 | Porto District | ~600K | 1.19× | |
| 03 | Santarém District | ~100K | 1.19× | |
| 04 | Setúbal District | ~300K | 1.17× | |
| 05 | Aveiro District | ~200K | 1.11× | |
| 06 | Braga District | ~200K | 1.07× | |
| 07 | Madeira | ~70K | 1.07× | |
| 08 | Coimbra District | ~100K | 1.05× | |
| 09 | Faro District | ~100K | 1.03× | |
| 10 | Leiria District | ~100K | 1.03× | |
| 11 | Castelo Branco District | ~40K | 1.00× | |
| 12 | Viana do Castelo District | ~50K | 0.99× | |
| 13 | Viseu District | ~70K | 0.98× | |
| 14 | Bragança District | ~20K | 0.98× | |
| 15 | Vila Real District | ~40K | 0.97× | |
| 16 | Beja District | ~30K | 0.97× | |
| 17 | Guarda District | ~30K | 0.97× | |
| 18 | Portalegre District | ~20K | 0.97× | |
| 19 | Azores | ~60K | 0.96× | |
| 20 | Évora District | ~40K | 0.95× |
The strongest cross-interests of the Academy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sport Club Corinthians Paulista | Sports | 2.52× | ||
| 02 | Kérastase | Beauty & Wellness | 2.01× | ||
| 03 | Chicco | Kids & Family | 1.99× | ||
| 04 | Hotmart | Shopping | 1.91× | ||
| 05 | Cheesecake | Food & Beverages | 1.83× | ||
| 06 | Zara Kids | Fashion & Accessoires | 1.81× | ||
| 07 | C&A | Shopping | 1.76× | ||
| 08 | Baby shower | Kids & Family | 1.73× | ||
| 09 | Mineral water | Food & Beverages | 1.64× | ||
| 10 | Bikini | Fashion & Accessoires | 1.63× | ||
| 11 | Telecinco | Movies & TV | 1.63× | ||
| 12 | SporTV | Sports | 1.63× | ||
| 13 | Oysho | Fashion & Accessoires | 1.60× | ||
| 14 | JD Sports | Shopping | 1.59× | ||
| 15 | Mascara | Beauty & Wellness | 1.57× | ||
| 16 | Cupcake | Food & Beverages | 1.56× | ||
| 17 | Nigeria | Travel & Leisure | 1.56× | ||
| 18 | Shih Tzu | Pets & Animals | 1.55× | ||
| 19 | Poodle | Pets & Animals | 1.55× | ||
| 20 | Bershka | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.25× | |
| Career Orientation | POWER | 1.19× | |
| Indulgence | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.90× | |
| Spirituality | BALANCE | 0.95× | |
| Social Media Usage | JOY | 0.96× |
Academy has an estimated audience of 2,140,359 people in Portugal, concentrated in Lisbon District and Porto District.
62.8% of Academy fans are female, 37.2% are male, with an average age of 40.9 years.
Academy fans show strongest brand affinity for Bikini (1.63×), Sport Club Corinthians Paulista (2.52×), and Cupcake (1.56×) over the country average.
Academy fans in Portugal are most concentrated in Lisbon District (reach ~900K), Porto District (reach ~600K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Academy itself, the audience over-indexes on Sport Club Corinthians Paulista (2.52×), Cupcake (1.56×), Bershka (1.53×), and Oysho (1.6×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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