A data profile of the people who buy, follow and care about Academy in Belgium — modelled from more than twelve digital signal sources. Academy has an estimated audience of 1,168,946 people in Belgium.
Academy has an estimated audience of 1,168,946 people in Belgium. 57.2% are female, 42.8% are male, average age 42.3. Top brand affinities: Local food, Natural skin care, Candy, Online newspaper, Gated community.
Top brand affinities include Local food, Natural skin care, Candy, with strongest over-indexing on Local food (1.9× the country average).
Demographically, the Academy audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Individualism, Tradition.
The typical Academy fan in Belgium is more female, around 42.3 years old, with strong Individualism tendencies and a notable affinity for Local food.
The key figures that characterise the Academy profile in Belgium.
57.2% are female, 42.8% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 42.3 |
| Estimated audience size | 1,168,946 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Academy audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 8.9% |
| Italy | 5.3% |
The strongest cross-interests of the Academy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gated community | Home & Garden | 3.64× | ||
| 02 | Curly Hair | Beauty & Wellness | 2.45× | ||
| 03 | Natural skin care | Beauty & Wellness | 2.44× | ||
| 04 | Mascara | Beauty & Wellness | 2.16× | ||
| 05 | Sephora | Shopping | 2.04× | ||
| 06 | Activism | Politics & Society | 1.99× | ||
| 07 | Candy | Food & Beverages | 1.97× | ||
| 08 | Local food | Food & Beverages | 1.90× | ||
| 09 | Engagement ring | Fashion & Accessoires | 1.86× | ||
| 10 | Dreambaby | Kids & Family | 1.86× | ||
| 11 | Child development | Business & Career | 1.84× | ||
| 12 | Fast casual restaurants | Food & Beverages | 1.83× | ||
| 13 | Custom motorcycle | Cars & Mobility | 1.82× | ||
| 14 | Confectionery | Food & Beverages | 1.73× | ||
| 15 | Self-love | Health | 1.72× | ||
| 16 | Travel photography | Technology & Electronics | 1.68× | ||
| 17 | Tradition | Politics & Society | 1.67× | ||
| 18 | Luxury real estate | Business & Career | 1.62× | ||
| 19 | University | Business & Career | 1.56× | ||
| 20 | Online newspaper | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.63× | |
| Tradition | CONSERVATISM | 1.36× | |
| Spirituality | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.78× | |
| Creativity | OPEN | 0.83× | |
| DIY Mentality | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.