A data profile of the people who buy, follow and care about Academy in Ireland — modelled from more than twelve digital signal sources. Academy has an estimated audience of 865,299 people in Ireland.
Academy has an estimated audience of 865,299 people in Ireland. 61.8% are female, 38.2% are male, average age 42.6. Top brand affinities: Anthropology, Innovation, Candy, Employment agency, Non-alcoholic beverage.
Top brand affinities include Anthropology, Innovation, Candy, with strongest over-indexing on Anthropology (1.81× the country average).
Demographically, the Academy audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Career Orientation, Tradition.
The typical Academy fan in Ireland is more female, around 42.6 years old, with strong Career Orientation tendencies and a notable affinity for Anthropology.
The key figures that characterise the Academy profile in Ireland.
61.8% are female, 38.2% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 42.6 |
| Estimated audience size | 865,299 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Academy audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 8.9% |
| Italy | 5.3% |
The strongest cross-interests of the Academy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El Corte Inglés | Shopping | 2.53× | ||
| 02 | Malta | Travel & Leisure | 2.21× | ||
| 03 | NBA playoffs | Sports | 2.09× | ||
| 04 | NBA Finals | Sports | 1.90× | ||
| 05 | Employment agency | Business & Career | 1.82× | ||
| 06 | Anthropology | Business & Career | 1.81× | ||
| 07 | Pride | Politics & Society | 1.75× | ||
| 08 | Bikini | Fashion & Accessoires | 1.72× | ||
| 09 | Curly Hair | Beauty & Wellness | 1.70× | ||
| 10 | Innovation | Business & Career | 1.64× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.64× | ||
| 12 | Candy | Food & Beverages | 1.63× | ||
| 13 | Maine Coon | Pets & Animals | 1.58× | ||
| 14 | Millie Bobby Brown | Movies & TV | 1.56× | ||
| 15 | Graduation | Business & Career | 1.55× | ||
| 16 | Hostel | Travel & Leisure | 1.54× | ||
| 17 | Chocolate cake | Food & Beverages | 1.54× | ||
| 18 | Black cat | Pets & Animals | 1.54× | ||
| 19 | Hypermarket | Shopping | 1.53× | ||
| 20 | British Shorthair | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.32× | |
| Tradition | CONSERVATISM | 1.25× | |
| Convenience Orientation | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.88× | |
| Price Sensitivity | PREMIUM | 0.89× | |
| Need for Security | CONSERVATISM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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