A data profile of the people who buy, follow and care about Happiness in Denmark — modelled from more than twelve digital signal sources. Happiness has an estimated audience of 1,833,297 people in Denmark.
Happiness has an estimated audience of 1,833,297 people in Denmark. 64.3% are female, 35.7% are male, average age 46.0. Top brand affinities: Dogs, Woman, Motivation, Self-esteem, Learning.
Top brand affinities include Dogs, Woman, Motivation, with strongest over-indexing on Dogs (1.56× the country average).
Demographically, the Happiness audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Happiness fan in Denmark is more female, around 46.0 years old, with strong Social Media Usage tendencies and a notable affinity for Dogs.
The key figures that characterise the Happiness profile in Denmark.
64.3% are female, 35.7% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 46.0 |
| Estimated audience size | 1,833,297 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Happiness audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 4.7% |
| Italy | 4.4% |
The strongest cross-interests of the Happiness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-esteem | Health | 1.90× | ||
| 02 | Motivation | Business & Career | 1.78× | ||
| 03 | Well-being | Health | 1.64× | ||
| 04 | Kindergarten | Kids & Family | 1.61× | ||
| 05 | Dogs | Pets & Animals | 1.56× | ||
| 06 | Woman | Kids & Family | 1.56× | ||
| 07 | Dance | Business & Career | 1.55× | ||
| 08 | Therapy | Health | 1.55× | ||
| 09 | Hairstyle | Beauty & Wellness | 1.55× | ||
| 10 | Learning | Business & Career | 1.54× | ||
| 11 | Delivery (commerce) | Food & Beverages | 1.54× | ||
| 12 | Fatherhood | Kids & Family | 1.54× | ||
| 13 | Skin | Beauty & Wellness | 1.53× | ||
| 14 | Cats | Pets & Animals | 1.53× | ||
| 15 | Student | Business & Career | 1.52× | ||
| 16 | Philosophy | Business & Career | 1.52× | ||
| 17 | Gift | Shopping | 1.51× | ||
| 18 | Painting | Arts & Culture | 1.51× | ||
| 19 | Literature | Business & Career | 1.51× | ||
| 20 | Infant | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Travelling | THRILL | 0.70× | |
| Patriotism | CONSERVATISM | 0.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.12× | |
| Patriotism | CONSERVATISM | 0.50× | |
| Travelling | THRILL | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Happiness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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