A data profile of the people who buy, follow and care about Learning in Denmark — modelled from more than twelve digital signal sources. Learning has an estimated audience of 1,562,490 people in Denmark.
Learning has an estimated audience of 1,562,490 people in Denmark. 61.2% are female, 38.8% are male, average age 44.5. Top brand affinities: Elgiganten, Happiness, Germany, Self-esteem, Novo Nordisk.
Top brand affinities include Elgiganten, Happiness, Germany, with strongest over-indexing on Elgiganten (1.55× the country average).
Demographically, the Learning audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Learning fan in Denmark is more female, around 44.5 years old, with strong Community Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Learning profile in Denmark.
61.2% are female, 38.8% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 44.5 |
| Estimated audience size | 1,562,490 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Learning audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 4.6% |
| India | 4.6% |
The strongest cross-interests of the Learning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-confidence | Health | 2.14× | ||
| 02 | Self-esteem | Health | 1.82× | ||
| 03 | Anthropology | Business & Career | 1.73× | ||
| 04 | Accounting | Business & Career | 1.66× | ||
| 05 | Charity and causes | Business & Career | 1.63× | ||
| 06 | True crime | Movies & TV | 1.59× | ||
| 07 | Creative Commons | Technology & Electronics | 1.58× | ||
| 08 | Roskilde Festival | Music & Radio | 1.57× | ||
| 09 | Hairstyle | Beauty & Wellness | 1.56× | ||
| 10 | Iceland | Travel & Leisure | 1.56× | ||
| 11 | Elgiganten | Shopping | 1.55× | ||
| 12 | Happiness | Health | 1.54× | ||
| 13 | Musical theatre | Movies & TV | 1.54× | ||
| 14 | High-definition television | Technology & Electronics | 1.54× | ||
| 15 | Circus | Kids & Family | 1.54× | ||
| 16 | Innovation | Business & Career | 1.52× | ||
| 17 | Science fiction movies | Movies & TV | 1.52× | ||
| 18 | Subscription business model | Shopping | 1.51× | ||
| 19 | Germany | Travel & Leisure | 1.50× | ||
| 20 | Novo Nordisk | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.49× | |
| Career Orientation | POWER | 1.34× | |
| Extroversion | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.91× | |
| Quality Awareness | PREMIUM | 0.94× | |
| Design Affinity | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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