A data profile of the people who buy, follow and care about Learning in Austria — modelled from more than twelve digital signal sources. Learning has an estimated audience of 1,348,233 people in Austria.
The average Learning fan in Austria is 40.9 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Billa (supermarket), Austrian Airlines, Hornbach, with strongest over-indexing on Billa (supermarket) (1.58× the country average).
Demographically, the Learning audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Learning fan in Austria is more female, around 40.9 years old, with strong Community Orientation tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Learning profile in Austria.
60.9% are female, 39.1% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 40.9 |
| Estimated audience size | 1,348,233 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Learning audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 4.6% |
| India | 4.6% |
Where the Learning audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~700K | 2.48× | |
| 02 | Lower Austria | ~200K | 1.10× | |
| 03 | Burgenland | ~40K | 1.05× | |
| 04 | Vorarlberg | ~50K | 0.95× | |
| 05 | Carinthia (state) | ~60K | 0.90× | |
| 06 | Salzburg | ~80K | 0.85× | |
| 07 | Upper Austria | ~100K | 0.83× | |
| 08 | Styria | ~100K | 0.83× | |
| 09 | Tyrol | ~70K | 0.79× |
The strongest cross-interests of the Learning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Distance education | Business & Career | 2.75× | ||
| 02 | Job interview | Business & Career | 2.26× | ||
| 03 | University | Business & Career | 1.95× | ||
| 04 | Innovation | Business & Career | 1.80× | ||
| 05 | Drawing | Home & Garden | 1.78× | ||
| 06 | Cineplexx Cinemas | Movies & TV | 1.77× | ||
| 07 | Austrian Airlines | Travel & Leisure | 1.74× | ||
| 08 | Wikipedia | Internet & Social Media | 1.73× | ||
| 09 | Tattoos | Fashion & Accessoires | 1.73× | ||
| 10 | Happiness | Health | 1.68× | ||
| 11 | Desserts | Food & Beverages | 1.66× | ||
| 12 | Hornbach | Shopping | 1.65× | ||
| 13 | Education | Business & Career | 1.63× | ||
| 14 | Felix Baumgartner | Sports | 1.60× | ||
| 15 | Instant messaging | Internet & Social Media | 1.60× | ||
| 16 | Electronics | Technology & Electronics | 1.59× | ||
| 17 | Electronic funds transfer | Business & Career | 1.59× | ||
| 18 | Billa (supermarket) | Shopping | 1.58× | ||
| 19 | Psychology | Business & Career | 1.57× | ||
| 20 | Hungary | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.67× | |
| Career Orientation | POWER | 1.63× | |
| Mindfulness | BALANCE | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.96× | |
| DIY Mentality | THRILL | 0.96× |
Learning has an estimated audience of 1,348,233 people in Austria, concentrated in Vienna and Lower Austria.
60.9% of Learning fans are female, 39.1% are male, with an average age of 40.9 years.
Learning fans show strongest brand affinity for Billa (supermarket) (1.58×), Austrian Airlines (1.74×), and Hornbach (1.65×) over the country average.
Learning fans in Austria are most concentrated in Vienna (reach ~700K), Lower Austria (reach ~200K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Learning itself, the audience over-indexes on Austrian Airlines (1.74×), Hornbach (1.65×), Education (1.63×), and Psychology (1.57×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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