A data profile of the people who buy, follow and care about Musical theatre in Denmark — modelled from more than twelve digital signal sources. Musical theatre has an estimated audience of 852,644 people in Denmark.
Musical theatre has an estimated audience of 852,644 people in Denmark. 63.1% are female, 36.9% are male, average age 46.5. Top brand affinities: Google, YouSee, Rock music, Animal, Architecture.
Top brand affinities include Google, YouSee, Rock music, with strongest over-indexing on Google (1.52× the country average).
Demographically, the Musical theatre audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Musical theatre fan in Denmark is more female, around 46.5 years old, with strong Social Media Usage tendencies and a notable affinity for Google.
The key figures that characterise the Musical theatre profile in Denmark.
63.1% are female, 36.9% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 46.5 |
| Estimated audience size | 852,644 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 41% |
of the worldwide Musical theatre audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 5.6% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Musical theatre audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jazz music | Music & Radio | 2.00× | ||
| 02 | Delivery (commerce) | Food & Beverages | 1.91× | ||
| 03 | Dance | Business & Career | 1.76× | ||
| 04 | Pop music | Music & Radio | 1.73× | ||
| 05 | Rock music | Music & Radio | 1.67× | ||
| 06 | Magazines | Literature | 1.67× | ||
| 07 | Painting | Arts & Culture | 1.63× | ||
| 08 | Comedy movies | Movies & TV | 1.62× | ||
| 09 | Dogs | Pets & Animals | 1.60× | ||
| 10 | Cats | Pets & Animals | 1.60× | ||
| 11 | Happiness | Health | 1.58× | ||
| 12 | Politics | Politics & Society | 1.55× | ||
| 13 | Crafts | Home & Garden | 1.54× | ||
| 14 | Learning | Business & Career | 1.54× | ||
| 15 | Animal | Pets & Animals | 1.53× | ||
| 16 | Architecture | Business & Career | 1.53× | ||
| 17 | Internet & Social Media | 1.52× | |||
| 18 | YouSee | Technology & Electronics | 1.51× | ||
| 19 | Norway | Travel & Leisure | 1.51× | ||
| 20 | Money | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Travelling | THRILL | 0.60× | |
| Patriotism | CONSERVATISM | 0.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.12× | |
| Patriotism | CONSERVATISM | 0.46× | |
| Travelling | THRILL | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Musical theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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