A data profile of the people who buy, follow and care about Painting in Denmark — modelled from more than twelve digital signal sources. Painting has an estimated audience of 1,524,135 people in Denmark.
Painting has an estimated audience of 1,524,135 people in Denmark. 60.8% are female, 39.2% are male, average age 45.8. Top brand affinities: Museum, Modern art, Fine art, Drawing, Art museum.
Top brand affinities include Museum, Modern art, Fine art, with strongest over-indexing on Museum (1.5× the country average).
Demographically, the Painting audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation.
The typical Painting fan in Denmark is more female, around 45.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Museum.
The key figures that characterise the Painting profile in Denmark.
60.8% are female, 39.2% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 45.8 |
| Estimated audience size | 1,524,135 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Painting audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 5.2% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Painting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Decoration & Design | Home & Garden | 2.06× | ||
| 02 | Oil painting | Arts & Culture | 1.91× | ||
| 03 | Handmade Crafts | Kids & Family | 1.89× | ||
| 04 | Watercolor painting | Arts & Culture | 1.86× | ||
| 05 | Decoration | Home & Garden | 1.82× | ||
| 06 | Home Interior Design | Home & Garden | 1.74× | ||
| 07 | Modern art | Arts & Culture | 1.71× | ||
| 08 | Self care | Health | 1.65× | ||
| 09 | Contemporary art | Arts & Culture | 1.62× | ||
| 10 | Art museum | Arts & Culture | 1.59× | ||
| 11 | Fine art | Business & Career | 1.58× | ||
| 12 | Drawing | Home & Garden | 1.58× | ||
| 13 | Illustration | Arts & Culture | 1.58× | ||
| 14 | Knitting needle | Fashion & Accessoires | 1.57× | ||
| 15 | Ældre Sagen | Politics & Society | 1.57× | ||
| 16 | Pottery | Home & Garden | 1.57× | ||
| 17 | Abstract art | Arts & Culture | 1.56× | ||
| 18 | Art exhibition | Arts & Culture | 1.55× | ||
| 19 | Museum | Arts & Culture | 1.50× | ||
| 20 | Porcelain | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.38× | |
| Luxury Orientation | PREMIUM | 1.24× | |
| Urban Lifestyle | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.80× | |
| Travelling | THRILL | 0.98× | |
| Patriotism | CONSERVATISM | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Painting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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