A data profile of the people who buy, follow and care about Modern art in Denmark — modelled from more than twelve digital signal sources. Modern art has an estimated audience of 886,700 people in Denmark.
Modern art has an estimated audience of 886,700 people in Denmark. 71.1% are female, 28.9% are male, average age 44.1. Top brand affinities: Abstract art, Art exhibition, Art museum, Contemporary art, Museum.
Top brand affinities include Abstract art, Art exhibition, Art museum, with strongest over-indexing on Abstract art (3.14× the country average).
Demographically, the Modern art audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Modern art fan in Denmark is more female, around 44.1 years old, with strong Travelling tendencies and a notable affinity for Abstract art.
The key figures that characterise the Modern art profile in Denmark.
71.1% are female, 28.9% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 44.1 |
| Estimated audience size | 886,700 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Modern art audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 15.3% |
| Japan | 11.7% |
| China | 11.6% |
The strongest cross-interests of the Modern art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Museum of Modern Art | Arts & Culture | 3.65× | ||
| 02 | Abstract art | Arts & Culture | 3.14× | ||
| 03 | Art exhibition | Arts & Culture | 2.80× | ||
| 04 | Oil painting | Arts & Culture | 2.34× | ||
| 05 | Contemporary art | Arts & Culture | 2.28× | ||
| 06 | Art museum | Arts & Culture | 2.26× | ||
| 07 | Vintage | Fashion & Accessoires | 2.02× | ||
| 08 | Home Design | Home & Garden | 1.92× | ||
| 09 | Ballet | Music & Radio | 1.84× | ||
| 10 | Drums | Music & Radio | 1.82× | ||
| 11 | Museum | Arts & Culture | 1.80× | ||
| 12 | Nature photography | Technology & Electronics | 1.79× | ||
| 13 | Travel photography | Technology & Electronics | 1.77× | ||
| 14 | Tile | Home & Garden | 1.75× | ||
| 15 | Fine art | Business & Career | 1.72× | ||
| 16 | H.O.M.E. | Home & Garden | 1.66× | ||
| 17 | Jazz music | Music & Radio | 1.61× | ||
| 18 | Royal Danish Theatre | Arts & Culture | 1.58× | ||
| 19 | Sewing machine | Home & Garden | 1.58× | ||
| 20 | Paint | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.89× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.54× | |
| Social Media Usage | JOY | 0.86× | |
| Patriotism | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Modern art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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