A data profile of the people who buy, follow and care about Modern art in Sweden — modelled from more than twelve digital signal sources. Modern art has an estimated audience of 1,554,298 people in Sweden.
Modern art has an estimated audience of 1,554,298 people in Sweden. 69.0% are female, 31.0% are male, average age 44.0. Top brand affinities: Sveriges Television, Tradera, Art exhibition, Museum, Contemporary art.
Top brand affinities include Sveriges Television, Tradera, Art exhibition, with strongest over-indexing on Sveriges Television (1.76× the country average).
Demographically, the Modern art audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Social Media Usage, Healthy Lifestyle.
The typical Modern art fan in Sweden is more female, around 44.0 years old, with strong Social Media Usage tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Modern art profile in Sweden.
69.0% are female, 31.0% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 44.0 |
| Estimated audience size | 1,554,298 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 34% |
of the worldwide Modern art audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 15.3% |
| Japan | 11.7% |
| China | 11.6% |
The strongest cross-interests of the Modern art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art exhibition | Arts & Culture | 3.26× | ||
| 02 | Abstract art | Arts & Culture | 3.19× | ||
| 03 | Vintage | Fashion & Accessoires | 2.78× | ||
| 04 | Art museum | Arts & Culture | 2.70× | ||
| 05 | Contemporary art | Arts & Culture | 2.67× | ||
| 06 | Museum | Arts & Culture | 2.45× | ||
| 07 | Home Design | Home & Garden | 2.42× | ||
| 08 | Travel photography | Technology & Electronics | 2.12× | ||
| 09 | Knitting needle | Fashion & Accessoires | 2.11× | ||
| 10 | Fine art | Business & Career | 2.02× | ||
| 11 | Nature photography | Technology & Electronics | 2.02× | ||
| 12 | Crochet | Home & Garden | 1.91× | ||
| 13 | Yarn | Fashion & Accessoires | 1.79× | ||
| 14 | Sveriges Television | Technology & Electronics | 1.76× | ||
| 15 | Ellos | Shopping | 1.59× | ||
| 16 | Tradera | Shopping | 1.58× | ||
| 17 | History | Literature | 1.57× | ||
| 18 | KappAhl | Fashion & Accessoires | 1.52× | ||
| 19 | Painting | Arts & Culture | 1.52× | ||
| 20 | SVT Play | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.41× | |
| Healthy Lifestyle | BALANCE | 1.24× | |
| Early Adopter Mentality | POWER | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.92× | |
| Urban Lifestyle | OPEN | 0.97× | |
| Design Affinity | PREMIUM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Modern art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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