A data profile of the people who buy, follow and care about Travel photography in Sweden — modelled from more than twelve digital signal sources. Travel photography has an estimated audience of 1,302,435 people in Sweden.
Travel photography has an estimated audience of 1,302,435 people in Sweden. 60.9% are female, 39.1% are male, average age 45.5. Top brand affinities: Nature photography, Landscape photography, Outdoor Photographer, Documentary photography, Digital photography.
Top brand affinities include Nature photography, Landscape photography, Outdoor Photographer, with strongest over-indexing on Nature photography (6.68× the country average).
Demographically, the Travel photography audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Healthy Lifestyle, Travelling.
The typical Travel photography fan in Sweden is more female, around 45.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Nature photography.
The key figures that characterise the Travel photography profile in Sweden.
60.9% are female, 39.1% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 45.5 |
| Estimated audience size | 1,302,435 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Travel photography audience comes from Sweden.
| Country | Share |
|---|---|
| Japan | 12.8% |
| United States | 12.7% |
| China | 11.7% |
The strongest cross-interests of the Travel photography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nature photography | Technology & Electronics | 6.68× | ||
| 02 | Documentary photography | Technology & Electronics | 6.01× | ||
| 03 | Portrait photography | Technology & Electronics | 5.96× | ||
| 04 | Outdoor Photographer | Arts & Culture | 4.67× | ||
| 05 | Funny Videos | Internet & Social Media | 4.60× | ||
| 06 | Landscape photography | Technology & Electronics | 4.27× | ||
| 07 | Digital illustration | Arts & Culture | 3.96× | ||
| 08 | Digital photography | Business & Career | 3.86× | ||
| 09 | Memory | Health | 3.85× | ||
| 10 | Wildlife photography | Technology & Electronics | 3.66× | ||
| 11 | Street photography | Technology & Electronics | 3.43× | ||
| 12 | Oil painting | Arts & Culture | 3.21× | ||
| 13 | Vintage | Fashion & Accessoires | 3.18× | ||
| 14 | Abstract art | Arts & Culture | 3.03× | ||
| 15 | Art exhibition | Arts & Culture | 2.54× | ||
| 16 | Home Design | Home & Garden | 2.40× | ||
| 17 | Modern art | Arts & Culture | 2.24× | ||
| 18 | Contemporary art | Arts & Culture | 2.17× | ||
| 19 | Museum | Arts & Culture | 1.94× | ||
| 20 | SAS (software) | Technology & Electronics | 1.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.21× | |
| Travelling | THRILL | 1.15× | |
| Social Media Usage | JOY | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.91× | |
| Design Affinity | PREMIUM | 0.99× | |
| Early Adopter Mentality | POWER | 1.08× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Travel photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.