A data profile of the people who buy, follow and care about Museum in Sweden — modelled from more than twelve digital signal sources. Museum has an estimated audience of 1,953,000 people in Sweden.
Museum has an estimated audience of 1,953,000 people in Sweden. 65.5% are female, 34.5% are male, average age 47.2. Top brand affinities: Stockholm, Art exhibition, Fine art, Art museum, Modern art.
Top brand affinities include Stockholm, Art exhibition, Fine art, with strongest over-indexing on Stockholm (1.71× the country average).
Demographically, the Museum audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle.
The typical Museum fan in Sweden is more female, around 47.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Stockholm.
The key figures that characterise the Museum profile in Sweden.
65.5% are female, 34.5% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 47.2 |
| Estimated audience size | 1,953,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 43% |
of the worldwide Museum audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.4% |
| Japan | 9.1% |
| China | 6.6% |
The strongest cross-interests of the Museum audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Exhibition | Arts & Culture | 3.73× | ||
| 02 | Moderna Museet | NGO / Political Party | 3.39× | ||
| 03 | Watercolor painting | Arts & Culture | 2.97× | ||
| 04 | Oil painting | Arts & Culture | 2.93× | ||
| 05 | Art exhibition | Arts & Culture | 2.89× | ||
| 06 | Abstract art | Arts & Culture | 2.82× | ||
| 07 | Art museum | Arts & Culture | 2.68× | ||
| 08 | Cultural heritage | Politics & Society | 2.51× | ||
| 09 | Library | Literature | 2.49× | ||
| 10 | Modern art | Arts & Culture | 2.37× | ||
| 11 | Fine art | Business & Career | 2.34× | ||
| 12 | Contemporary art | Arts & Culture | 2.14× | ||
| 13 | Knitting needle | Fashion & Accessoires | 2.02× | ||
| 14 | Yarn | Fashion & Accessoires | 1.96× | ||
| 15 | Crochet | Home & Garden | 1.90× | ||
| 16 | Knitting | Home & Garden | 1.84× | ||
| 17 | Sewing | Home & Garden | 1.84× | ||
| 18 | Stockholm | Travel & Leisure | 1.71× | ||
| 19 | Handicraft | Home & Garden | 1.65× | ||
| 20 | History | Literature | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.38× | |
| Urban Lifestyle | OPEN | 1.07× | |
| Social Media Usage | JOY | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.62× | |
| Travelling | THRILL | 0.87× | |
| Patriotism | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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