A data profile of the people who buy, follow and care about Museum in Norway — modelled from more than twelve digital signal sources. Museum has an estimated audience of 704,588 people in Norway.
Museum has an estimated audience of 704,588 people in Norway. 64.7% are female, 35.3% are male, average age 46.9. Top brand affinities: Art exhibition, Art museum, Modern art, Fine art, Contemporary art.
Top brand affinities include Art exhibition, Art museum, Modern art, with strongest over-indexing on Art exhibition (3.11× the country average).
Demographically, the Museum audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Museum fan in Norway is more female, around 46.9 years old, with strong Travelling tendencies and a notable affinity for Art exhibition.
The key figures that characterise the Museum profile in Norway.
64.7% are female, 35.3% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 46.9 |
| Estimated audience size | 704,588 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Museum audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.4% |
| Japan | 9.1% |
| China | 6.6% |
The strongest cross-interests of the Museum audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art Collecting | Arts & Culture | 5.48× | ||
| 02 | Art exhibition | Arts & Culture | 3.11× | ||
| 03 | Watercolor painting | Arts & Culture | 3.10× | ||
| 04 | Oil painting | Arts & Culture | 3.03× | ||
| 05 | Abstract art | Arts & Culture | 3.01× | ||
| 06 | Art museum | Arts & Culture | 2.67× | ||
| 07 | Library | Literature | 2.62× | ||
| 08 | Modern art | Arts & Culture | 2.56× | ||
| 09 | Handmade Crafts | Kids & Family | 2.49× | ||
| 10 | Decoration | Home & Garden | 2.42× | ||
| 11 | Fine art | Business & Career | 2.41× | ||
| 12 | Contemporary art | Arts & Culture | 2.38× | ||
| 13 | Landscape design | Business & Career | 2.19× | ||
| 14 | Home Interior Design | Home & Garden | 2.18× | ||
| 15 | Travel Adventures | Travel & Leisure | 2.10× | ||
| 16 | Home construction | Home & Garden | 1.92× | ||
| 17 | Literature | Business & Career | 1.77× | ||
| 18 | Creativity | Home & Garden | 1.74× | ||
| 19 | Handicraft | Home & Garden | 1.54× | ||
| 20 | Painting | Arts & Culture | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.35× | |
| Patriotism | CONSERVATISM | 0.97× | |
| Social Media Usage | JOY | 0.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.73× | |
| Patriotism | CONSERVATISM | 0.97× | |
| Travelling | THRILL | 1.35× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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