A data profile of the people who buy, follow and care about Museum in Finland — modelled from more than twelve digital signal sources. Museum has an estimated audience of 676,899 people in Finland.
Museum has an estimated audience of 676,899 people in Finland. 68.9% are female, 31.1% are male, average age 45.6. Top brand affinities: Art exhibition, Art museum, Contemporary art, Modern art, Fine art.
Top brand affinities include Art exhibition, Art museum, Contemporary art, with strongest over-indexing on Art exhibition (3.01× the country average).
Demographically, the Museum audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Museum fan in Finland is more female, around 45.6 years old, with strong Need for Security tendencies and a notable affinity for Art exhibition.
The key figures that characterise the Museum profile in Finland.
68.9% are female, 31.1% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 68.9% |
| Male | 31.1% |
| Average age | 45.6 |
| Estimated audience size | 676,899 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Museum audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.4% |
| Japan | 9.1% |
| China | 6.6% |
The strongest cross-interests of the Museum audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art exhibition | Arts & Culture | 3.01× | ||
| 02 | Oil painting | Arts & Culture | 2.79× | ||
| 03 | Art museum | Arts & Culture | 2.78× | ||
| 04 | Abstract art | Arts & Culture | 2.77× | ||
| 05 | Watercolor painting | Arts & Culture | 2.70× | ||
| 06 | Modern art | Arts & Culture | 2.48× | ||
| 07 | Fine art | Business & Career | 2.44× | ||
| 08 | Contemporary art | Arts & Culture | 2.41× | ||
| 09 | Library | Literature | 2.23× | ||
| 10 | Otava (publisher) | Brand | 1.78× | ||
| 11 | Knitting | Home & Garden | 1.63× | ||
| 12 | Crochet | Home & Garden | 1.63× | ||
| 13 | Yarn | Fashion & Accessoires | 1.62× | ||
| 14 | Literature | Business & Career | 1.61× | ||
| 15 | Sewing | Home & Garden | 1.61× | ||
| 16 | History | Literature | 1.60× | ||
| 17 | Creativity | Home & Garden | 1.59× | ||
| 18 | Handicraft | Home & Garden | 1.57× | ||
| 19 | Painting | Arts & Culture | 1.56× | ||
| 20 | Wool | Fashion & Accessoires | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.32× | |
| Travelling | THRILL | 0.93× | |
| Urban Lifestyle | OPEN | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.68× | |
| Patriotism | CONSERVATISM | 0.76× | |
| Urban Lifestyle | OPEN | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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