A data profile of the people who buy, follow and care about Fine art in Finland — modelled from more than twelve digital signal sources. Fine art has an estimated audience of 564,631 people in Finland.
Fine art has an estimated audience of 564,631 people in Finland. 70.0% are female, 30.0% are male, average age 47.6. Top brand affinities: Contemporary art, Modern art, Art exhibition, Pets, Movies.
Top brand affinities include Contemporary art, Modern art, Art exhibition, with strongest over-indexing on Contemporary art (3.7× the country average).
Demographically, the Fine art audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical Fine art fan in Finland is more female, around 47.6 years old, with strong Need for Security tendencies and a notable affinity for Contemporary art.
The key figures that characterise the Fine art profile in Finland.
70.0% are female, 30.0% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 47.6 |
| Estimated audience size | 564,631 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 44% |
of the worldwide Fine art audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 7.5% |
| United Kingdom | 5.6% |
The strongest cross-interests of the Fine art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oil painting | Arts & Culture | 4.18× | ||
| 02 | Watercolor painting | Arts & Culture | 4.00× | ||
| 03 | Art exhibition | Arts & Culture | 3.94× | ||
| 04 | DeviantArt | Internet & Social Media | 3.85× | ||
| 05 | Modern art | Arts & Culture | 3.73× | ||
| 06 | Contemporary art | Arts & Culture | 3.70× | ||
| 07 | Abstract art | Arts & Culture | 3.46× | ||
| 08 | Digital art | Arts & Culture | 3.44× | ||
| 09 | Illustration | Arts & Culture | 3.26× | ||
| 10 | Art museum | Arts & Culture | 2.96× | ||
| 11 | Drawing | Home & Garden | 2.57× | ||
| 12 | Museum | Arts & Culture | 2.49× | ||
| 13 | Creativity | Home & Garden | 2.16× | ||
| 14 | Crochet | Home & Garden | 2.04× | ||
| 15 | Graphic design | Business & Career | 2.03× | ||
| 16 | Handicraft | Home & Garden | 1.92× | ||
| 17 | Sewing | Home & Garden | 1.91× | ||
| 18 | Movies | Movies & TV | 1.64× | ||
| 19 | Crafts | Home & Garden | 1.64× | ||
| 20 | Pets | Pets & Animals | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.20× | |
| Patriotism | CONSERVATISM | 1.06× | |
| Travelling | THRILL | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.54× | |
| Social Media Usage | JOY | 0.55× | |
| Travelling | THRILL | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Fine art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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