A data profile of the people who buy, follow and care about Fine art in Portugal — modelled from more than twelve digital signal sources. Fine art has an estimated audience of 2,102,222 people in Portugal.
The average Fine art fan in Portugal is 46.8 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Drawing, Art exhibition, Illustration, with strongest over-indexing on Drawing (1.54× the country average).
Demographically, the Fine art audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Creativity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Fine art fan in Portugal is more female, around 46.8 years old, with strong Creativity tendencies and a notable affinity for Drawing.
The key figures that characterise the Fine art profile in Portugal.
59.3% are female, 40.7% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 46.8 |
| Estimated audience size | 2,102,222 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 40% |
of the worldwide Fine art audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 7.5% |
| United Kingdom | 5.6% |
Where the Fine art audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~30K | 1.10× | |
| 02 | Portalegre District | ~30K | 1.10× | |
| 03 | Guarda District | ~30K | 1.08× | |
| 04 | Beja District | ~40K | 1.06× | |
| 05 | Vila Real District | ~40K | 1.04× | |
| 06 | Évora District | ~40K | 1.04× | |
| 07 | Castelo Branco District | ~40K | 1.02× | |
| 08 | Azores | ~60K | 0.99× | |
| 09 | Viana do Castelo District | ~50K | 0.99× | |
| 10 | Viseu District | ~70K | 0.98× | |
| 11 | Madeira | ~60K | 0.97× | |
| 12 | Coimbra District | ~100K | 0.96× | |
| 13 | Leiria District | ~100K | 0.95× | |
| 14 | Aveiro District | ~100K | 0.93× | |
| 15 | Braga District | ~200K | 0.92× | |
| 16 | Faro District | ~100K | 0.92× | |
| 17 | Setúbal District | ~200K | 0.91× | |
| 18 | Lisbon District | ~600K | 0.88× | |
| 19 | Porto District | ~400K | 0.83× | |
| 20 | Santarém District | ~80K | 0.83× |
The strongest cross-interests of the Fine art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital illustration | Arts & Culture | 2.26× | ||
| 02 | Art exhibition | Arts & Culture | 2.07× | ||
| 03 | Digital art | Arts & Culture | 2.07× | ||
| 04 | Oil painting | Arts & Culture | 2.01× | ||
| 05 | Watercolor painting | Arts & Culture | 1.96× | ||
| 06 | Abstract art | Arts & Culture | 1.96× | ||
| 07 | Illustration | Arts & Culture | 1.81× | ||
| 08 | Handmade | Home & Garden | 1.76× | ||
| 09 | Home décor products | Home & Garden | 1.64× | ||
| 10 | Weaving | Fashion & Accessoires | 1.61× | ||
| 11 | Modern art | Arts & Culture | 1.59× | ||
| 12 | Creative writing | Business & Career | 1.59× | ||
| 13 | Gift shop | Home & Garden | 1.57× | ||
| 14 | Self-love | Health | 1.56× | ||
| 15 | Paint | Home & Garden | 1.56× | ||
| 16 | Livemusic | Music & Radio | 1.55× | ||
| 17 | Drawing | Home & Garden | 1.54× | ||
| 18 | Self care | Health | 1.54× | ||
| 19 | Knitting | Home & Garden | 1.53× | ||
| 20 | Contemporary art | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.26× | |
| Mindfulness | BALANCE | 1.23× | |
| Sustainability | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Patriotism | CONSERVATISM | 0.75× | |
| Risk Appetite | THRILL | 0.88× |
Fine art has an estimated audience of 2,102,222 people in Portugal, concentrated in Lisbon District and Porto District.
59.3% of Fine art fans are female, 40.7% are male, with an average age of 46.8 years.
Fine art fans show strongest brand affinity for Drawing (1.54×), Art exhibition (2.07×), and Illustration (1.81×) over the country average.
Fine art fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Fine art itself, the audience over-indexes on Art exhibition (2.07×), Illustration (1.81×), Knitting (1.53×), and Modern art (1.59×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Fine art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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