A data profile of the people who buy, follow and care about Drawing in Portugal — modelled from more than twelve digital signal sources. Drawing has an estimated audience of 2,210,761 people in Portugal.
The average Drawing fan in Portugal is 45.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
The key figures that characterise the Drawing profile in Portugal.
58.9% are female, 41.1% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 45.4 |
| Estimated audience size | 2,210,761 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Drawing audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 5.2% |
| China | 4.3% |
Where the Drawing audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1M | 1.42× | |
| 02 | Setúbal District | ~300K | 1.40× | |
| 03 | Faro District | ~200K | 1.28× | |
| 04 | Leiria District | ~100K | 1.23× | |
| 05 | Coimbra District | ~100K | 1.15× | |
| 06 | Madeira | ~70K | 1.11× | |
| 07 | Beja District | ~40K | 1.09× | |
| 08 | Porto District | ~500K | 1.07× | |
| 09 | Santarém District | ~100K | 1.07× | |
| 10 | Braga District | ~200K | 1.02× | |
| 11 | Viseu District | ~80K | 1.01× | |
| 12 | Aveiro District | ~200K | 0.97× | |
| 13 | Azores | ~60K | 0.97× | |
| 14 | Castelo Branco District | ~40K | 0.92× | |
| 15 | Évora District | ~40K | 0.92× | |
| 16 | Bragança District | ~20K | 0.92× | |
| 17 | Viana do Castelo District | ~50K | 0.91× | |
| 18 | Guarda District | ~30K | 0.91× | |
| 19 | Portalegre District | ~20K | 0.91× | |
| 20 | Vila Real District | ~40K | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Drawing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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