Rascasse Audience Intelligence

Drawing Audience in Italy

A data profile of the people who buy, follow and care about Drawing in Italy — modelled from more than twelve digital signal sources. Drawing has an estimated audience of 9,635,114 people in Italy.

#371among Topic in Italy#33in Home & Garden

The average Drawing fan in Italy is 40.8 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drawing profile in Italy.

Audience size
9.6M
in Italy
Gender
57.8%♀
42.2% male
Age
40.8
average years
Country rank
#526
Topic in Italy
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drawing fans

57.8% are female, 42.2% are male, average age 40.8.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Drawing audience in Italy
MetricValue
Female57.8%
Male42.2%
Average age40.8
Estimated audience size9,635,114
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Drawing audience in Italy
Age bracketShare%
16-1918%
20-2917%
30-3919%
40-4920%
50+26%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Drawing audience comes from Italy.

Worldwide audience distribution share by country for Drawing
CountryShare
United States18.8%
Japan5.2%
China4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drawing audience in Italy is strongest.

Fig. 05

Top regions by affinity

Drawing fans by region: top regions in Italy
#RegionReachAffinity×
01Friuli-Venezia Giulia~600K3.09×
02Lombardy~2M1.21×
03Veneto~800K1.10×
04Campania~1M1.07×
05Emilia-Romagna~800K1.05×
06Sicilia~900K1.02×
07Tuscany~600K1.01×
08Trentino-Alto Adige/Südtirol~200K1.00×
09Lazio~1M0.98×
10Puglia~600K0.97×
11Piedmont~700K0.96×
12Calabria~300K0.95×
13Marche~200K0.93×
14Aosta Valley~20K0.91×
15Abruzzo~200K0.87×
16Basilicata~80K0.86×
17Molise~40K0.86×
18Umbria~100K0.85×
19Liguria~200K0.77×
20Sardinia~200K0.76×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Drawing audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Drawing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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