Rascasse Audience Intelligence

Self care Audience in Portugal

A data profile of the people who buy, follow and care about Self care in Portugal — modelled from more than twelve digital signal sources. Self care has an estimated audience of 1,564,819 people in Portugal.

#469among Topic in Portugal#24in Health

The average Self care fan in Portugal is 46.4 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Self care profile in Portugal.

Audience size
1.6M
in Portugal
Gender
69.8%♀
30.2% male
Age
46.4
average years
Country rank
#615
Topic in Portugal
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Self care fans

69.8% are female, 30.2% are male, average age 46.4.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Self care audience in Portugal
MetricValue
Female69.8%
Male30.2%
Average age46.4
Estimated audience size1,564,819
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Self care audience in Portugal
Age bracketShare%
16-196%
20-2912%
30-3918%
40-4929%
50+35%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Self care audience comes from Portugal.

Worldwide audience distribution share by country for Self care
CountryShare
United States26.3%
United Kingdom5.6%
India4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Self care audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Self care fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~700K1.38×
02Bragança District~20K1.06×
03Portalegre District~20K1.06×
04Castelo Branco District~30K1.05×
05Guarda District~20K1.04×
06Beja District~30K1.03×
07Vila Real District~30K1.01×
08Évora District~30K1.01×
09Setúbal District~200K0.97×
10Viseu District~50K0.97×
11Azores~40K0.97×
12Viana do Castelo District~40K0.97×
13Madeira~40K0.96×
14Aveiro District~100K0.95×
15Leiria District~80K0.95×
16Coimbra District~70K0.95×
17Braga District~100K0.93×
18Faro District~90K0.93×
19Porto District~300K0.91×
20Santarém District~70K0.91×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Portugal

See Self care audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Self care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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