A data profile of the people who buy, follow and care about Modern art in Portugal — modelled from more than twelve digital signal sources. Modern art has an estimated audience of 1,505,981 people in Portugal.
Modern art has an estimated audience of 1,505,981 people in Portugal. 61.8% are female, 38.2% are male, average age 42.4. Top brand affinities: Contemporary art, Art exhibition, Art museum, Museum, Fine art.
Top brand affinities include Contemporary art, Art exhibition, Art museum, with strongest over-indexing on Contemporary art (3.07× the country average).
Demographically, the Modern art audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
The typical Modern art fan in Portugal is more female, around 42.4 years old, with strong Design Affinity tendencies and a notable affinity for Contemporary art.
The key figures that characterise the Modern art profile in Portugal.
61.8% are female, 38.2% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 42.4 |
| Estimated audience size | 1,505,981 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Modern art audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 15.3% |
| Japan | 11.7% |
| China | 11.6% |
The strongest cross-interests of the Modern art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tate Modern | Arts & Culture | 4.23× | ||
| 02 | Art exhibition | Arts & Culture | 3.15× | ||
| 03 | Contemporary art | Arts & Culture | 3.07× | ||
| 04 | Oil painting | Arts & Culture | 2.61× | ||
| 05 | Vintage | Fashion & Accessoires | 2.31× | ||
| 06 | Abstract art | Arts & Culture | 2.31× | ||
| 07 | Handmade | Home & Garden | 2.30× | ||
| 08 | Home Design | Home & Garden | 2.29× | ||
| 09 | Art museum | Arts & Culture | 2.27× | ||
| 10 | Wildlife photography | Technology & Electronics | 2.19× | ||
| 11 | Artist | Music & Radio | 2.14× | ||
| 12 | Architecture & Interior Design | Home & Garden | 2.11× | ||
| 13 | Museum | Arts & Culture | 1.91× | ||
| 14 | Travel photography | Technology & Electronics | 1.85× | ||
| 15 | Nature photography | Technology & Electronics | 1.81× | ||
| 16 | Illustration | Arts & Culture | 1.81× | ||
| 17 | Fine art | Business & Career | 1.75× | ||
| 18 | Birds | Pets & Animals | 1.63× | ||
| 19 | Crochet | Home & Garden | 1.59× | ||
| 20 | Digital photography | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.57× | |
| Quality Awareness | PREMIUM | 1.50× | |
| Individualism | JOY | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.00× | |
| Family Orientation | CONSERVATISM | 1.00× | |
| Sports Activity | POWER | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Modern art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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