A data profile of the people who buy, follow and care about Museum in Portugal — modelled from more than twelve digital signal sources. Museum has an estimated audience of 1,940,054 people in Portugal.
The average Museum fan in Portugal is 46.6 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include Abstract art, Cultural heritage, Museology, with strongest over-indexing on Abstract art (2.5× the country average).
Demographically, the Museum audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Tradition, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Museum fan in Portugal is more female, around 46.6 years old, with strong Tradition tendencies and a notable affinity for Abstract art.
The key figures that characterise the Museum profile in Portugal.
57.8% are female, 42.2% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 46.6 |
| Estimated audience size | 1,940,054 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 38% |
of the worldwide Museum audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.4% |
| Japan | 9.1% |
| China | 6.6% |
Where the Museum audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~200K | 3.20× | |
| 02 | Azores | ~100K | 2.46× | |
| 03 | Faro District | ~300K | 1.99× | |
| 04 | Lisbon District | ~1M | 1.68× | |
| 05 | Porto District | ~600K | 1.36× | |
| 06 | Santarém District | ~100K | 1.36× | |
| 07 | Évora District | ~30K | 0.86× | |
| 08 | Coimbra District | ~80K | 0.84× | |
| 09 | Beja District | ~20K | 0.76× | |
| 10 | Leiria District | ~80K | 0.75× | |
| 11 | Viana do Castelo District | ~30K | 0.69× | |
| 12 | Castelo Branco District | ~30K | 0.69× | |
| 13 | Guarda District | ~20K | 0.69× | |
| 14 | Portalegre District | ~10K | 0.69× | |
| 15 | Aveiro District | ~100K | 0.66× | |
| 16 | Bragança District | ~10K | 0.65× | |
| 17 | Vila Real District | ~20K | 0.62× | |
| 18 | Setúbal District | ~100K | 0.58× | |
| 19 | Viseu District | ~40K | 0.58× | |
| 20 | Braga District | ~90K | 0.50× |
The strongest cross-interests of the Museum audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Museology | Politics & Society | 3.04× | ||
| 02 | Exhibition | Arts & Culture | 2.94× | ||
| 03 | British Museum | Arts & Culture | 2.84× | ||
| 04 | Abstract art | Arts & Culture | 2.50× | ||
| 05 | Convention center | Business & Career | 2.25× | ||
| 06 | Cultural history | Arts & Culture | 2.10× | ||
| 07 | Cultural heritage | Politics & Society | 2.01× | ||
| 08 | Oil painting | Arts & Culture | 1.97× | ||
| 09 | Art exhibition | Arts & Culture | 1.91× | ||
| 10 | Watercolor painting | Arts & Culture | 1.84× | ||
| 11 | Cello | Music & Radio | 1.73× | ||
| 12 | Papyrus | Politics & Society | 1.69× | ||
| 13 | Library | Literature | 1.67× | ||
| 14 | Fado | Music & Radio | 1.56× | ||
| 15 | Paint | Home & Garden | 1.54× | ||
| 16 | Violin | Music & Radio | 1.54× | ||
| 17 | Piano | Music & Radio | 1.53× | ||
| 18 | Art museum | Arts & Culture | 1.52× | ||
| 19 | Orchestra | Music & Radio | 1.52× | ||
| 20 | Creative writing | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.25× | |
| DIY Mentality | THRILL | 1.23× | |
| Sustainability | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.83× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Patriotism | CONSERVATISM | 0.89× |
Museum has an estimated audience of 1,940,054 people in Portugal, concentrated in Lisbon District and Porto District.
57.8% of Museum fans are female, 42.2% are male, with an average age of 46.6 years.
Museum fans show strongest brand affinity for Abstract art (2.5×), Cultural heritage (2.01×), and Museology (3.04×) over the country average.
Museum fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~600K), and Faro District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Museum itself, the audience over-indexes on Cultural heritage (2.01×), Museology (3.04×), Art exhibition (1.91×), and British Museum (2.84×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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