A data profile of the people who buy, follow and care about Art museum in Finland — modelled from more than twelve digital signal sources. Art museum has an estimated audience of 519,917 people in Finland.
Art museum has an estimated audience of 519,917 people in Finland. 70.2% are female, 29.8% are male, average age 47.6. Top brand affinities: Modern art, Art exhibition, Museum, Contemporary art, Abstract art.
Top brand affinities include Modern art, Art exhibition, Museum, with strongest over-indexing on Modern art (3.83× the country average).
Demographically, the Art museum audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Art museum fan in Finland is more female, around 47.6 years old, with strong Need for Security tendencies and a notable affinity for Modern art.
The key figures that characterise the Art museum profile in Finland.
70.2% are female, 29.8% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 47.6 |
| Estimated audience size | 519,917 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 44% |
of the worldwide Art museum audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.3% |
| China | 9.0% |
| Japan | 6.8% |
The strongest cross-interests of the Art museum audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Exhibition | Arts & Culture | 4.55× | ||
| 02 | Art exhibition | Arts & Culture | 4.11× | ||
| 03 | Abstract art | Arts & Culture | 4.04× | ||
| 04 | Modern art | Arts & Culture | 3.83× | ||
| 05 | Museum | Arts & Culture | 3.26× | ||
| 06 | Watercolor painting | Arts & Culture | 2.90× | ||
| 07 | Contemporary art | Arts & Culture | 2.85× | ||
| 08 | Fine art | Business & Career | 2.78× | ||
| 09 | Handmade | Home & Garden | 2.43× | ||
| 10 | Houseplant | Home & Garden | 2.38× | ||
| 11 | Landscape design | Business & Career | 2.22× | ||
| 12 | Home Interior Design | Home & Garden | 2.06× | ||
| 13 | Crochet | Home & Garden | 1.84× | ||
| 14 | Handicraft | Home & Garden | 1.81× | ||
| 15 | Creativity | Home & Garden | 1.79× | ||
| 16 | Sewing | Home & Garden | 1.73× | ||
| 17 | Painting | Arts & Culture | 1.71× | ||
| 18 | Renovation | Home & Garden | 1.65× | ||
| 19 | Home construction | Home & Garden | 1.63× | ||
| 20 | History | Literature | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.37× | |
| Travelling | THRILL | 1.09× | |
| Patriotism | CONSERVATISM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.76× | |
| Urban Lifestyle | OPEN | 0.81× | |
| Patriotism | CONSERVATISM | 1.08× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Art museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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