A data profile of the people who buy, follow and care about Art museum in Sweden — modelled from more than twelve digital signal sources. Art museum has an estimated audience of 1,255,696 people in Sweden.
Art museum has an estimated audience of 1,255,696 people in Sweden. 65.4% are female, 34.6% are male, average age 48.4. Top brand affinities: Modern art, Contemporary art, Art exhibition, Museum, Fine art.
Top brand affinities include Modern art, Contemporary art, Art exhibition, with strongest over-indexing on Modern art (3.58× the country average).
Demographically, the Art museum audience skews more female with an average age of 48.4, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
The typical Art museum fan in Sweden is more female, around 48.4 years old, with strong Patriotism tendencies and a notable affinity for Modern art.
The key figures that characterise the Art museum profile in Sweden.
65.4% are female, 34.6% are male, average age 48.4.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 48.4 |
| Estimated audience size | 1,255,696 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 47% |
of the worldwide Art museum audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.3% |
| China | 9.0% |
| Japan | 6.8% |
The strongest cross-interests of the Art museum audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Modern art | Arts & Culture | 3.58× | ||
| 02 | Abstract art | Arts & Culture | 3.53× | ||
| 03 | Art exhibition | Arts & Culture | 3.52× | ||
| 04 | Oil painting | Arts & Culture | 3.33× | ||
| 05 | Contemporary art | Arts & Culture | 3.30× | ||
| 06 | Watercolor painting | Arts & Culture | 3.14× | ||
| 07 | Library | Literature | 2.79× | ||
| 08 | Fine art | Business & Career | 2.72× | ||
| 09 | Knitting needle | Fashion & Accessoires | 2.59× | ||
| 10 | Museum | Arts & Culture | 2.51× | ||
| 11 | Paint | Home & Garden | 2.50× | ||
| 12 | Illustration | Arts & Culture | 2.48× | ||
| 13 | Decoration | Home & Garden | 2.44× | ||
| 14 | Landscape design | Business & Career | 2.12× | ||
| 15 | Home Interior Design | Home & Garden | 2.03× | ||
| 16 | Creativity | Home & Garden | 1.81× | ||
| 17 | Nordic countries | Travel & Leisure | 1.65× | ||
| 18 | Handicraft | Home & Garden | 1.60× | ||
| 19 | Sellpy | Fashion & Accessoires | 1.54× | ||
| 20 | Ryanair | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.35× | |
| Healthy Lifestyle | BALANCE | 1.27× | |
| Travelling | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.71× | |
| Urban Lifestyle | OPEN | 0.88× | |
| Early Adopter Mentality | POWER | 1.07× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Art museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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