A data profile of the people who buy, follow and care about Contemporary art in Sweden — modelled from more than twelve digital signal sources. Contemporary art has an estimated audience of 1,606,385 people in Sweden.
Contemporary art has an estimated audience of 1,606,385 people in Sweden. 70.0% are female, 30.0% are male, average age 43.8. Top brand affinities: Modern art, Art exhibition, Hemnet, Fine art, Art museum.
Top brand affinities include Modern art, Art exhibition, Hemnet, with strongest over-indexing on Modern art (3.92× the country average).
Demographically, the Contemporary art audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.
The typical Contemporary art fan in Sweden is more female, around 43.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Modern art.
The key figures that characterise the Contemporary art profile in Sweden.
70.0% are female, 30.0% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 43.8 |
| Estimated audience size | 1,606,385 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 33% |
of the worldwide Contemporary art audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 14.0% |
| China | 12.1% |
| Japan | 11.2% |
The strongest cross-interests of the Contemporary art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art exhibition | Arts & Culture | 4.21× | ||
| 02 | Interior designs | Home & Garden | 3.95× | ||
| 03 | Modern art | Arts & Culture | 3.92× | ||
| 04 | Oil painting | Arts & Culture | 3.59× | ||
| 05 | Abstract art | Arts & Culture | 3.38× | ||
| 06 | Watercolor painting | Arts & Culture | 3.34× | ||
| 07 | Decoration | Home & Garden | 3.15× | ||
| 08 | Handmade Crafts | Kids & Family | 3.14× | ||
| 09 | Art museum | Arts & Culture | 3.07× | ||
| 10 | Illustration | Arts & Culture | 3.05× | ||
| 11 | Fine art | Business & Career | 2.97× | ||
| 12 | Home Interior Design | Home & Garden | 2.74× | ||
| 13 | Knitting needle | Fashion & Accessoires | 2.67× | ||
| 14 | Landscape design | Business & Career | 2.53× | ||
| 15 | Modern architecture | Arts & Culture | 2.51× | ||
| 16 | Travel Adventures | Travel & Leisure | 2.51× | ||
| 17 | Museum | Arts & Culture | 2.32× | ||
| 18 | Creativity | Home & Garden | 2.19× | ||
| 19 | Home construction | Home & Garden | 2.15× | ||
| 20 | Hemnet | Home & Garden | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.22× | |
| Patriotism | CONSERVATISM | 1.62× | |
| Travelling | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.55× | |
| Urban Lifestyle | OPEN | 0.68× | |
| Design Affinity | PREMIUM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Contemporary art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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