A data profile of the people who buy, follow and care about Home Interior Design in Sweden — modelled from more than twelve digital signal sources. Home Interior Design has an estimated audience of 1,486,324 people in Sweden.
Home Interior Design has an estimated audience of 1,486,324 people in Sweden. Top brand affinities: Do it yourself (DIY), Sveriges Television, Hemnet, Renovation, First-time buyer.
Top brand affinities include Do it yourself (DIY), Sveriges Television, Hemnet, with strongest over-indexing on Do it yourself (DIY) (3.23× the country average).
The typical Home Interior Design fan in Sweden shows strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Home Interior Design profile in Sweden.
| Metric | Value |
|---|---|
| Estimated audience size | 1,486,324 |
of the worldwide Home Interior Design audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.9% |
| Germany | 7.5% |
| United Kingdom | 7.0% |
The strongest cross-interests of the Home Interior Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kitchenware | Home & Garden | 5.29× | ||
| 02 | Jotex | Shopping | 4.09× | ||
| 03 | First-time buyer | Shopping | 3.93× | ||
| 04 | Designer clothing | Fashion & Accessoires | 3.90× | ||
| 05 | Local food | Food & Beverages | 3.50× | ||
| 06 | Luxury real estate | Business & Career | 3.38× | ||
| 07 | Trivago | Travel & Leisure | 3.31× | ||
| 08 | Renovation | Home & Garden | 3.24× | ||
| 09 | Do it yourself (DIY) | Home & Garden | 3.23× | ||
| 10 | Art exhibition | Arts & Culture | 3.20× | ||
| 11 | Pet store | Pets & Animals | 3.16× | ||
| 12 | Contemporary art | Arts & Culture | 2.74× | ||
| 13 | Fine art | Business & Career | 2.70× | ||
| 14 | Home improvement | Home & Garden | 2.45× | ||
| 15 | Real estate | Business & Career | 2.17× | ||
| 16 | JYSK | Home & Garden | 2.10× | ||
| 17 | Hemnet | Home & Garden | 1.81× | ||
| 18 | Gina Tricot | Fashion & Accessoires | 1.81× | ||
| 19 | Sveriges Television | Technology & Electronics | 1.78× | ||
| 20 | Biltema | Business & Career | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 3.21× | |
| DIY Mentality | THRILL | 2.55× | |
| Luxury Orientation | PREMIUM | 2.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Tradition | CONSERVATISM | 0.78× | |
| Convenience Orientation | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Home Interior Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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