A data profile of the people who buy, follow and care about First-time buyer in Sweden — modelled from more than twelve digital signal sources. First-time buyer has an estimated audience of 1,546,626 people in Sweden.
First-time buyer has an estimated audience of 1,546,626 people in Sweden. 59.0% are female, 41.0% are male, average age 49.6. Top brand affinities: First-time home buyer grant, Starter home, Property finder, Mortgage calculator, Home construction.
Top brand affinities include First-time home buyer grant, Starter home, Property finder, with strongest over-indexing on First-time home buyer grant (23.17× the country average).
Demographically, the First-time buyer audience skews more female with an average age of 49.6, and over-indexes on personality traits such as Healthy Lifestyle, Travelling.
The typical First-time buyer fan in Sweden is more female, around 49.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for First-time home buyer grant.
The key figures that characterise the First-time buyer profile in Sweden.
59.0% are female, 41.0% are male, average age 49.6.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 49.6 |
| Estimated audience size | 1,546,626 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 10% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 49% |
of the worldwide First-time buyer audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 24.6% |
| United Kingdom | 7.5% |
| Japan | 4.9% |
The strongest cross-interests of the First-time buyer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time home buyer grant | Home & Garden | 23.17× | ||
| 02 | House Hunting | Movies & TV | 21.76× | ||
| 03 | Starter home | Home & Garden | 14.75× | ||
| 04 | Mortgage calculator | Home & Garden | 11.84× | ||
| 05 | Property finder | Home & Garden | 10.33× | ||
| 06 | Buying a House | Home & Garden | 8.78× | ||
| 07 | Real estate development | Business & Career | 6.62× | ||
| 08 | Agribusiness | Politics & Society | 6.43× | ||
| 09 | Home construction | Home & Garden | 6.39× | ||
| 10 | Home Renovations | Home & Garden | 6.25× | ||
| 11 | Commercial mortgage | Business & Career | 5.80× | ||
| 12 | Bedroom furniture | Home & Garden | 5.59× | ||
| 13 | Real estate investment trust | Business & Career | 5.56× | ||
| 14 | Home decorating ideas | Home & Garden | 5.04× | ||
| 15 | Real estate economics | Business & Career | 4.79× | ||
| 16 | Home repair | Home & Garden | 4.25× | ||
| 17 | Decoration | Home & Garden | 4.24× | ||
| 18 | Home Interior Design | Home & Garden | 3.93× | ||
| 19 | Renovation | Home & Garden | 3.55× | ||
| 20 | Hemnet | Home & Garden | 2.42× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.54× | |
| Travelling | THRILL | 1.96× | |
| Patriotism | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.07× | |
| Social Media Usage | JOY | 1.14× | |
| Patriotism | CONSERVATISM | 1.34× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for First-time buyer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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