A data profile of the people who buy, follow and care about Real estate economics in Sweden — modelled from more than twelve digital signal sources. Real estate economics has an estimated audience of 1,635,323 people in Sweden.
Real estate economics has an estimated audience of 1,635,323 people in Sweden. 65.5% are female, 34.5% are male, average age 45.3. Top brand affinities: Terraced house, First-time buyer, Mortgage loans, Sveriges Television, Hemnet.
Top brand affinities include Terraced house, First-time buyer, Mortgage loans, with strongest over-indexing on Terraced house (5.5× the country average).
Demographically, the Real estate economics audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
The typical Real estate economics fan in Sweden is more female, around 45.3 years old, with strong Quality Awareness tendencies and a notable affinity for Terraced house.
The key figures that characterise the Real estate economics profile in Sweden.
65.5% are female, 34.5% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 45.3 |
| Estimated audience size | 1,635,323 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Real estate economics audience comes from Sweden.
| Country | Share |
|---|---|
| Japan | 13.0% |
| United States | 10.2% |
| Germany | 7.4% |
The strongest cross-interests of the Real estate economics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Terraced house | Home & Garden | 5.50× | ||
| 02 | First-time buyer | Shopping | 4.79× | ||
| 03 | Mortgage loans | Business & Career | 4.59× | ||
| 04 | Single-family detached home | Home & Garden | 4.52× | ||
| 05 | Real estate investing | Business & Career | 4.09× | ||
| 06 | Jotex | Shopping | 3.60× | ||
| 07 | Innovation | Business & Career | 3.30× | ||
| 08 | Sauna | Home & Garden | 2.86× | ||
| 09 | Tesla Motors | Cars & Mobility | 2.79× | ||
| 10 | Renovation | Home & Garden | 2.35× | ||
| 11 | KappAhl | Fashion & Accessoires | 2.32× | ||
| 12 | Crochet | Home & Garden | 2.31× | ||
| 13 | Internet & Social Media | 2.16× | |||
| 14 | Flower | Home & Garden | 2.05× | ||
| 15 | Sveriges Television | Technology & Electronics | 1.85× | ||
| 16 | Lindex | Fashion & Accessoires | 1.83× | ||
| 17 | Real estate | Business & Career | 1.82× | ||
| 18 | Hemnet | Home & Garden | 1.65× | ||
| 19 | Gina Tricot | Fashion & Accessoires | 1.65× | ||
| 20 | Biltema | Business & Career | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.89× | |
| Career Orientation | POWER | 1.79× | |
| Sustainability | BALANCE | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.90× | |
| Extroversion | THRILL | 0.93× | |
| Tradition | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Real estate economics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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