A data profile of the people who buy, follow and care about Tesla Motors in Sweden — modelled from more than twelve digital signal sources. Tesla Motors has an estimated audience of 1,226,619 people in Sweden.
Tesla Motors has an estimated audience of 1,226,619 people in Sweden. 33.7% are female, 66.3% are male, average age 42.4. Top brand affinities: Dagens Industri, Elon Musk, Ice Hockey World Championships, Tesla Model X, Plug-in hybrid.
Top brand affinities include Dagens Industri, Elon Musk, Ice Hockey World Championships, with strongest over-indexing on Dagens Industri (2.8× the country average).
Demographically, the Tesla Motors audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Tesla Motors fan in Sweden is more male, around 42.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Dagens Industri.
The key figures that characterise the Tesla Motors profile in Sweden.
33.7% are female, 66.3% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 33.7% |
| Male | 66.3% |
| Average age | 42.4 |
| Estimated audience size | 1,226,619 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Tesla Motors audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 24.9% |
| Germany | 5.9% |
| France | 5.3% |
The strongest cross-interests of the Tesla Motors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tesla Model X | Cars & Mobility | 12.38× | ||
| 02 | Tesla Model S | Cars & Mobility | 10.71× | ||
| 03 | Elon Musk | Business & Career | 10.58× | ||
| 04 | Battery electric vehicle | Cars & Mobility | 7.71× | ||
| 05 | Plug-in hybrid | Cars & Mobility | 5.45× | ||
| 06 | Škoda Auto | Cars & Mobility | 5.26× | ||
| 07 | Solar power | Home & Garden | 4.53× | ||
| 08 | Grok | Technology & Electronics | 4.33× | ||
| 09 | Solar panel | Home & Garden | 4.03× | ||
| 10 | Sustainable energy | Home & Garden | 3.67× | ||
| 11 | Used car | Cars & Mobility | 3.67× | ||
| 12 | Renewable energy | Business & Career | 3.18× | ||
| 13 | Electric car | Cars & Mobility | 2.99× | ||
| 14 | Dagens Industri | Business & Career | 2.80× | ||
| 15 | Ice Hockey World Championships | Sports | 2.14× | ||
| 16 | Avanza | Business & Career | 2.10× | ||
| 17 | Nordic countries | Travel & Leisure | 1.89× | ||
| 18 | Sweden | Travel & Leisure | 1.83× | ||
| 19 | Göteborgs-Posten | News | 1.62× | ||
| 20 | Google Maps | Internet & Social Media | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.95× | |
| Social Media Usage | JOY | 1.37× | |
| Healthy Lifestyle | BALANCE | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.32× | |
| Early Adopter Mentality | POWER | 0.48× | |
| Travelling | THRILL | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Tesla Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.