A data profile of the people who buy, follow and care about Flower in Sweden — modelled from more than twelve digital signal sources. Flower has an estimated audience of 2,524,505 people in Sweden.
Flower has an estimated audience of 2,524,505 people in Sweden. 72.9% are female, 27.1% are male, average age 45.8. Top brand affinities: IKEA, Biltema, Hemnet, SVT Play, Sveriges Television.
Top brand affinities include IKEA, Biltema, Hemnet, with strongest over-indexing on IKEA (2.1× the country average).
Demographically, the Flower audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Flower fan in Sweden is more female, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for IKEA.
The key figures that characterise the Flower profile in Sweden.
72.9% are female, 27.1% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 45.8 |
| Estimated audience size | 2,524,505 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide Flower audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 6.2% |
| Japan | 6.1% |
The strongest cross-interests of the Flower audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SVT Play | Movies & TV | 2.26× | ||
| 02 | IKEA | Home & Garden | 2.10× | ||
| 03 | Horses | Pets & Animals | 2.05× | ||
| 04 | Garden | Home & Garden | 1.98× | ||
| 05 | Villa | Travel & Leisure | 1.96× | ||
| 06 | Gina Tricot | Fashion & Accessoires | 1.88× | ||
| 07 | Boozt | Shopping | 1.87× | ||
| 08 | Culture | Literature | 1.86× | ||
| 09 | Biltema | Business & Career | 1.83× | ||
| 10 | Leisure | Travel & Leisure | 1.81× | ||
| 11 | Hemnet | Home & Garden | 1.79× | ||
| 12 | Sveriges Television | Technology & Electronics | 1.64× | ||
| 13 | Pets | Pets & Animals | 1.62× | ||
| 14 | Reading | Literature | 1.58× | ||
| 15 | Beverages | Food & Beverages | 1.57× | ||
| 16 | Outdoor recreation | Sports | 1.56× | ||
| 17 | Food and drink | Food & Beverages | 1.52× | ||
| 18 | Arts and music | Arts & Culture | 1.51× | ||
| 19 | Vehicles | Cars & Mobility | 1.51× | ||
| 20 | Sweden | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.78× | |
| Travelling | THRILL | 1.61× | |
| Design Affinity | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.82× | |
| Social Media Usage | JOY | 1.03× | |
| Early Adopter Mentality | POWER | 1.20× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Flower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.