Rascasse Audience Intelligence

Vehicles Audience in Sweden

A data profile of the people who buy, follow and care about Vehicles in Sweden — modelled from more than twelve digital signal sources. Vehicles has an estimated audience of 5,312,733 people in Sweden.

#18among Lifestyle cluster in Sweden
#20among Topic in Sweden#1in Cars & Mobility

Vehicles has an estimated audience of 5,312,733 people in Sweden. 48.0% are female, 52.0% are male, average age 45.0.

Demographically, the Vehicles audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.

Category: Cars & Mobility · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Vehicles profile in Sweden.

Audience size
5.3M
in Sweden
Gender
48.0%♀
52.0% male
Age
45.0
average years
Country rank
#53
Topic in Sweden
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vehicles fans

48.0% are female, 52.0% are male, average age 45.0.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Vehicles audience in Sweden
MetricValue
Female48.0%
Male52.0%
Average age45.0
Estimated audience size5,312,733
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Vehicles audience in Sweden
Age bracketShare%
16-1911%
20-2914%
30-3916%
40-4922%
50+37%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Vehicles audience comes from Sweden.

Worldwide audience distribution share by country for Vehicles
CountryShare
United States18.6%
Japan6.3%
Italy4.5%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vehicles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vehicles audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN0.93×
Social Media UsageJOY0.88×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vehicles audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.67×
PatriotismCONSERVATISM0.76×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Sweden

See Vehicles audiences in other countries

How to read this data

Audience size is the estimated number of people in Sweden who actively search for Vehicles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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