A data profile of the people who buy, follow and care about Garden in Sweden — modelled from more than twelve digital signal sources. Garden has an estimated audience of 3,694,484 people in Sweden.
Garden has an estimated audience of 3,694,484 people in Sweden. 61.5% are female, 38.5% are male, average age 47.8. Top brand affinities: Hemnet, Sveriges Television, Biltema, Gina Tricot, Flower.
Top brand affinities include Hemnet, Sveriges Television, Biltema, with strongest over-indexing on Hemnet (2.02× the country average).
Demographically, the Garden audience skews more female with an average age of 47.8, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
The typical Garden fan in Sweden is more female, around 47.8 years old, with strong DIY Mentality tendencies and a notable affinity for Hemnet.
The key figures that characterise the Garden profile in Sweden.
61.5% are female, 38.5% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 47.8 |
| Estimated audience size | 3,694,484 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 44% |
of the worldwide Garden audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 6.1% |
| Italy | 5.6% |
The strongest cross-interests of the Garden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.01× | ||
| 02 | Helsinki | Travel & Leisure | 2.36× | ||
| 03 | Weaving | Fashion & Accessoires | 2.14× | ||
| 04 | Winery | Food & Beverages | 2.11× | ||
| 05 | Real property | Home & Garden | 2.10× | ||
| 06 | Crochet | Home & Garden | 2.07× | ||
| 07 | Hemnet | Home & Garden | 2.02× | ||
| 08 | Gina Tricot | Fashion & Accessoires | 2.02× | ||
| 09 | Flower | Home & Garden | 1.98× | ||
| 10 | KappAhl | Fashion & Accessoires | 1.93× | ||
| 11 | Lawn mower | Home & Garden | 1.92× | ||
| 12 | Garden furniture | Home & Garden | 1.85× | ||
| 13 | Terraced house | Home & Garden | 1.85× | ||
| 14 | Sveriges Television | Technology & Electronics | 1.71× | ||
| 15 | Hobby | Home & Garden | 1.66× | ||
| 16 | Biltema | Business & Career | 1.58× | ||
| 17 | Renovation | Home & Garden | 1.57× | ||
| 18 | Dogs | Pets & Animals | 1.56× | ||
| 19 | Lindex | Fashion & Accessoires | 1.54× | ||
| 20 | Organic farming | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.50× | |
| Community Orientation | OPEN | 1.36× | |
| Individualism | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.94× | |
| Price Sensitivity | PREMIUM | 0.95× | |
| Social Media Usage | JOY | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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