A data profile of the people who buy, follow and care about Garden in Portugal — modelled from more than twelve digital signal sources. Garden has an estimated audience of 3,491,933 people in Portugal.
The average Garden fan in Portugal is 47.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Braga District.
Top brand affinities include Gardening, Home Appliances, Flower, with strongest over-indexing on Gardening (2.14× the country average).
Demographically, the Garden audience skews more female with an average age of 47.4, and over-indexes on personality traits such as DIY Mentality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Garden fan in Portugal is more female, around 47.4 years old, with strong DIY Mentality tendencies and a notable affinity for Gardening.
The key figures that characterise the Garden profile in Portugal.
60.6% are female, 39.4% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 47.4 |
| Estimated audience size | 3,491,933 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 39% |
of the worldwide Garden audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 6.1% |
| Italy | 5.6% |
Where the Garden audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~200K | 3.00× | |
| 02 | Faro District | ~400K | 1.70× | |
| 03 | Lisbon District | ~1.5M | 1.50× | |
| 04 | Porto District | ~1M | 1.35× | |
| 05 | Santarém District | ~200K | 1.35× | |
| 06 | Guarda District | ~60K | 1.25× | |
| 07 | Azores | ~100K | 1.21× | |
| 08 | Braga District | ~400K | 1.20× | |
| 09 | Viana do Castelo District | ~100K | 1.13× | |
| 10 | Setúbal District | ~400K | 0.98× | |
| 11 | Portalegre District | ~40K | 0.92× | |
| 12 | Bragança District | ~40K | 0.91× | |
| 13 | Aveiro District | ~200K | 0.89× | |
| 14 | Vila Real District | ~60K | 0.89× | |
| 15 | Coimbra District | ~200K | 0.88× | |
| 16 | Beja District | ~50K | 0.88× | |
| 17 | Évora District | ~50K | 0.87× | |
| 18 | Leiria District | ~200K | 0.85× | |
| 19 | Castelo Branco District | ~60K | 0.85× | |
| 20 | Viseu District | ~100K | 0.81× |
The strongest cross-interests of the Garden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | COS | Shopping | 2.38× | ||
| 02 | Zoo | Kids & Family | 2.22× | ||
| 03 | Greenhouse | Home & Garden | 2.21× | ||
| 04 | Gardening | Home & Garden | 2.14× | ||
| 05 | Hardware store | Home & Garden | 1.80× | ||
| 06 | Microwave oven | Home & Garden | 1.72× | ||
| 07 | Oysho | Fashion & Accessoires | 1.66× | ||
| 08 | Milan | Travel & Leisure | 1.63× | ||
| 09 | Rio Ave F.C. | Sports | 1.63× | ||
| 10 | HVAC | Home & Garden | 1.59× | ||
| 11 | Efficient energy use | Technology & Electronics | 1.58× | ||
| 12 | Grocery store | Food & Beverages | 1.54× | ||
| 13 | Massimo Dutti | Shopping | 1.53× | ||
| 14 | Home Appliances | Home & Garden | 1.52× | ||
| 15 | Costume jewelry | Fashion & Accessoires | 1.52× | ||
| 16 | French cuisine | Food & Beverages | 1.52× | ||
| 17 | Flower | Home & Garden | 1.51× | ||
| 18 | Vitória S.C. | Sports | 1.51× | ||
| 19 | Black Friday (shopping) | Shopping | 1.50× | ||
| 20 | Romance novels | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.44× | |
| Tradition | CONSERVATISM | 1.40× | |
| Indulgence | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.92× | |
| Early Adopter Mentality | POWER | 0.95× | |
| Mindfulness | BALANCE | 0.96× |
Garden has an estimated audience of 3,491,933 people in Portugal, concentrated in Lisbon District and Porto District.
60.6% of Garden fans are female, 39.4% are male, with an average age of 47.4 years.
Garden fans show strongest brand affinity for Gardening (2.14×), Home Appliances (1.52×), and Flower (1.51×) over the country average.
Garden fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~1M), and Braga District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Garden itself, the audience over-indexes on Home Appliances (1.52×), Flower (1.51×), Black Friday (shopping) (1.5×), and Zoo (2.22×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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