A data profile of the people who buy, follow and care about Garden in Ireland — modelled from more than twelve digital signal sources. Garden has an estimated audience of 1,737,093 people in Ireland.
Garden has an estimated audience of 1,737,093 people in Ireland. 63.5% are female, 36.5% are male, average age 43.0. Top brand affinities: Efficient energy use, Solar power, Malta, New Look, El Corte Inglés.
Top brand affinities include Efficient energy use, Solar power, Malta, with strongest over-indexing on Efficient energy use (1.52× the country average).
Demographically, the Garden audience skews more female with an average age of 43.0, and over-indexes on personality traits such as DIY Mentality, Tradition.
The typical Garden fan in Ireland is more female, around 43.0 years old, with strong DIY Mentality tendencies and a notable affinity for Efficient energy use.
The key figures that characterise the Garden profile in Ireland.
63.5% are female, 36.5% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 43.0 |
| Estimated audience size | 1,737,093 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Garden audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 6.1% |
| Italy | 5.6% |
The strongest cross-interests of the Garden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El Corte Inglés | Shopping | 2.52× | ||
| 02 | Malta | Travel & Leisure | 2.50× | ||
| 03 | HydraFacial | Beauty & Wellness | 1.96× | ||
| 04 | Leroy Merlin | Shopping | 1.78× | ||
| 05 | Ford Ranger | Cars & Mobility | 1.71× | ||
| 06 | Galeries Lafayette | Shopping | 1.68× | ||
| 07 | Mytheresa.com | Shopping | 1.66× | ||
| 08 | New Look | Fashion & Accessoires | 1.64× | ||
| 09 | Reformation | Politics & Society | 1.57× | ||
| 10 | Botanical garden | Home & Garden | 1.56× | ||
| 11 | Efficient energy use | Technology & Electronics | 1.52× | ||
| 12 | Solar power | Home & Garden | 1.52× | ||
| 13 | Houzz | Home & Garden | 1.52× | ||
| 14 | Office chair | Home & Garden | 1.52× | ||
| 15 | Online pharmacy | Health | 1.52× | ||
| 16 | Terraced house | Home & Garden | 1.51× | ||
| 17 | Disney on Ice | Travel & Leisure | 1.51× | ||
| 18 | Crocs | Fashion & Accessoires | 1.50× | ||
| 19 | Maje | Shopping | 1.50× | ||
| 20 | Mold | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.34× | |
| Tradition | CONSERVATISM | 1.30× | |
| Quality Awareness | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.77× | |
| Risk Appetite | THRILL | 0.87× | |
| Extroversion | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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