A data profile of the people who buy, follow and care about Terraced house in Sweden — modelled from more than twelve digital signal sources. Terraced house has an estimated audience of 1,235,512 people in Sweden.
Terraced house has an estimated audience of 1,235,512 people in Sweden. 57.3% are female, 42.7% are male, average age 49.5. Top brand affinities: Holiday cottage, Summer house, Real estate economics, Semi-detached, Bedroom.
Top brand affinities include Holiday cottage, Summer house, Real estate economics, with strongest over-indexing on Holiday cottage (6.17× the country average).
Demographically, the Terraced house audience skews more female with an average age of 49.5, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Terraced house fan in Sweden is more female, around 49.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Holiday cottage.
The key figures that characterise the Terraced house profile in Sweden.
57.3% are female, 42.7% are male, average age 49.5.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 49.5 |
| Estimated audience size | 1,235,512 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 9% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 49% |
of the worldwide Terraced house audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 14.4% |
| Germany | 10.4% |
| United Kingdom | 5.9% |
The strongest cross-interests of the Terraced house audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Semi-detached | Home & Garden | 12.02× | ||
| 02 | Penthouse apartment | Home & Garden | 10.11× | ||
| 03 | Single-family detached home | Home & Garden | 8.67× | ||
| 04 | Terrace (building) | Home & Garden | 7.21× | ||
| 05 | Holiday cottage | Travel & Leisure | 6.17× | ||
| 06 | Townhouse | Home & Garden | 5.96× | ||
| 07 | Residential area | Home & Garden | 5.59× | ||
| 08 | Summer house | Travel & Leisure | 5.50× | ||
| 09 | Real estate economics | Business & Career | 5.50× | ||
| 10 | Estate (land) | Business & Career | 5.45× | ||
| 11 | Patio | Home & Garden | 5.36× | ||
| 12 | Balcony | Home & Garden | 5.23× | ||
| 13 | Bedroom | Home & Garden | 4.87× | ||
| 14 | Living room | Home & Garden | 4.62× | ||
| 15 | Cottage | Travel & Leisure | 4.46× | ||
| 16 | Bathroom | Home & Garden | 4.19× | ||
| 17 | Hemnet | Home & Garden | 2.36× | ||
| 18 | Dagens Industri | Business & Career | 1.86× | ||
| 19 | Sweden | Travel & Leisure | 1.83× | ||
| 20 | IKEA | Home & Garden | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 3.04× | |
| Social Media Usage | JOY | 1.08× | |
| Travelling | THRILL | 0.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.34× | |
| Healthy Lifestyle | BALANCE | 0.41× | |
| Travelling | THRILL | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Terraced house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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