Rascasse Audience Intelligence

Bathroom Audience in Sweden

A data profile of the people who buy, follow and care about Bathroom in Sweden — modelled from more than twelve digital signal sources. Bathroom has an estimated audience of 1,810,455 people in Sweden.

Bathroom has an estimated audience of 1,810,455 people in Sweden. 58.5% are female, 41.5% are male, average age 46.4.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Bathroom profile in Sweden.

Audience size
1.8M
in Sweden
Gender
58.5%
41.5% male
Age
46.4
average years
Country rank
#304
Topic in Sweden
Fig. 01

Search interest · 12-month trend

+163%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bathroom fans

58.5% are female, 41.5% are male, average age 46.4.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Bathroom audience in Sweden
MetricValue
Female58.5%
Male41.5%
Average age46.4
Estimated audience size1,810,455
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Bathroom audience in Sweden
Age bracketShare%
16-197%
20-2914%
30-3917%
40-4924%
50+39%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Bathroom audience comes from Sweden.

Worldwide audience distribution share by country for Bathroom
CountryShare
United States19.6%
United Kingdom6.5%
Italy5.3%
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Sweden who actively search for Bathroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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