A data profile of the people who buy, follow and care about Winery in Sweden — modelled from more than twelve digital signal sources. Winery has an estimated audience of 1,500,488 people in Sweden.
Winery has an estimated audience of 1,500,488 people in Sweden. 67.8% are female, 32.2% are male, average age 48.2. Top brand affinities: IKEA, Hemnet, Ice Hockey World Championships, Biltema, Ludvig Åberg.
Top brand affinities include IKEA, Hemnet, Ice Hockey World Championships, with strongest over-indexing on IKEA (2.01× the country average).
Demographically, the Winery audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Patriotism, Design Affinity.
The typical Winery fan in Sweden is more female, around 48.2 years old, with strong Patriotism tendencies and a notable affinity for IKEA.
The key figures that characterise the Winery profile in Sweden.
67.8% are female, 32.2% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 48.2 |
| Estimated audience size | 1,500,488 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 44% |
of the worldwide Winery audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 25.7% |
| Japan | 9.2% |
| Italy | 7.4% |
The strongest cross-interests of the Winery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lindex | Fashion & Accessoires | 2.17× | ||
| 02 | Culture | Literature | 2.11× | ||
| 03 | Garden | Home & Garden | 2.11× | ||
| 04 | Leisure | Travel & Leisure | 2.05× | ||
| 05 | IKEA | Home & Garden | 2.01× | ||
| 06 | Hemnet | Home & Garden | 1.98× | ||
| 07 | Alcoholic beverages | Food & Beverages | 1.82× | ||
| 08 | Pets | Pets & Animals | 1.80× | ||
| 09 | Ice Hockey World Championships | Sports | 1.78× | ||
| 10 | Biltema | Business & Career | 1.75× | ||
| 11 | Reading | Literature | 1.71× | ||
| 12 | Food and drink | Food & Beverages | 1.70× | ||
| 13 | Live events | Music & Radio | 1.69× | ||
| 14 | Arts and music | Arts & Culture | 1.67× | ||
| 15 | Sports | Sports | 1.66× | ||
| 16 | Ludvig Åberg | Sports | 1.65× | ||
| 17 | Sveriges Television | Technology & Electronics | 1.63× | ||
| 18 | Entertainment | Movies & TV | 1.62× | ||
| 19 | Food | Food & Beverages | 1.60× | ||
| 20 | Systembolaget | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.57× | |
| Design Affinity | PREMIUM | 1.47× | |
| Travelling | THRILL | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.89× | |
| Early Adopter Mentality | POWER | 1.11× | |
| Social Media Usage | JOY | 1.20× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Winery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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