A data profile of the people who buy, follow and care about Winery in France — modelled from more than twelve digital signal sources. Winery has an estimated audience of 2,670,850 people in France.
The average Winery fan in France is 45.4 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes.
Top brand affinities include Sparkling wine, Vineyard, Arts and music, with strongest over-indexing on Sparkling wine (5.36× the country average).
Demographically, the Winery audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Winery fan in France is balanced, around 45.4 years old, with strong Indulgence tendencies and a notable affinity for Sparkling wine.
The key figures that characterise the Winery profile in France.
49.8% are female, 50.2% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 45.4 |
| Estimated audience size | 2,670,850 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Winery audience comes from France.
| Country | Share |
|---|---|
| United States | 25.7% |
| Japan | 9.2% |
| Italy | 7.4% |
Where the Winery audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~300K | 1.74× | |
| 02 | Île-de-France | ~800K | 1.61× | |
| 03 | Grand Est | ~300K | 1.21× | |
| 04 | Bourgogne-Franche-Comté | ~100K | 1.07× | |
| 05 | Nouvelle-Aquitaine | ~200K | 1.05× | |
| 06 | Corsica | ~10K | 0.98× | |
| 07 | Occitanie | ~200K | 0.93× | |
| 08 | Auvergne-Rhône-Alpes | ~300K | 0.92× | |
| 09 | Centre-Val de Loire | ~90K | 0.85× | |
| 10 | Hauts-de-France | ~200K | 0.74× | |
| 11 | Normandy | ~100K | 0.73× | |
| 12 | Pays de la Loire | ~100K | 0.67× | |
| 13 | Brittany | ~90K | 0.67× |
The strongest cross-interests of the Winery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sparkling wine | Food & Beverages | 5.36× | ||
| 02 | Vineyard | Food & Beverages | 5.05× | ||
| 03 | White wine | Food & Beverages | 4.91× | ||
| 04 | Wine & Spirits | Food & Beverages | 4.86× | ||
| 05 | Red wine | Food & Beverages | 4.73× | ||
| 06 | Lush (band) | Music & Radio | 4.62× | ||
| 07 | Wine cellar | Food & Beverages | 4.51× | ||
| 08 | Wine tasting | Food & Beverages | 3.50× | ||
| 09 | Champagne | Food & Beverages | 3.36× | ||
| 10 | Drinking | Food & Beverages | 3.16× | ||
| 11 | Alcohol | Food & Beverages | 2.81× | ||
| 12 | Cocktail | Food & Beverages | 1.84× | ||
| 13 | Culinary art | Arts & Culture | 1.84× | ||
| 14 | Confectionery | Food & Beverages | 1.79× | ||
| 15 | Gastronomy | Food & Beverages | 1.76× | ||
| 16 | French cuisine | Food & Beverages | 1.76× | ||
| 17 | Wine | Food & Beverages | 1.68× | ||
| 18 | Alcoholic beverages | Food & Beverages | 1.66× | ||
| 19 | Meat | Food & Beverages | 1.62× | ||
| 20 | Arts and music | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.72× | |
| Design Affinity | PREMIUM | 1.45× | |
| Luxury Orientation | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.95× | |
| Extroversion | THRILL | 1.00× | |
| Early Adopter Mentality | POWER | 1.00× |
Winery has an estimated audience of 2,670,850 people in France, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
49.8% of Winery fans are female, 50.2% are male, with an average age of 45.4 years.
Winery fans show strongest brand affinity for Sparkling wine (5.36×), Vineyard (5.05×), and Arts and music (1.51×) over the country average.
Winery fans in France are most concentrated in Île-de-France (reach ~800K), Provence-Alpes-Côte d'Azur (reach ~300K), and Auvergne-Rhône-Alpes (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Winery itself, the audience over-indexes on Vineyard (5.05×), Arts and music (1.51×), Red wine (4.73×), and White wine (4.91×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Winery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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