A data profile of the people who buy, follow and care about Drinking in France — modelled from more than twelve digital signal sources. Drinking has an estimated audience of 2,530,018 people in France.
Drinking has an estimated audience of 2,530,018 people in France. 47.5% are female, 52.5% are male, average age 38.5. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Wine tasting, Livemusic.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (355.35× the country average).
Demographically, the Drinking audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Mindfulness, Patriotism.
The typical Drinking fan in France is balanced, around 38.5 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Drinking profile in France.
47.5% are female, 52.5% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 38.5 |
| Estimated audience size | 2,530,018 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Drinking audience comes from France.
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 12.2% |
| Italy | 6.0% |
The strongest cross-interests of the Drinking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 355.35× | ||
| 02 | Selfridges | Shopping | 291.09× | ||
| 03 | Gin and tonic | Food & Beverages | 41.32× | ||
| 04 | Christmas Gift | Kids & Family | 38.79× | ||
| 05 | Christmas tree | Kids & Family | 34.48× | ||
| 06 | Plants vs. Zombies | Games | 34.43× | ||
| 07 | Campari | Food & Beverages | 25.54× | ||
| 08 | Girl power | Politics & Society | 21.51× | ||
| 09 | Burgundy wine | Food & Beverages | 15.79× | ||
| 10 | Breast Cancer awareness | Health | 14.21× | ||
| 11 | Draught beer | Food & Beverages | 13.15× | ||
| 12 | Wine tasting | Food & Beverages | 12.79× | ||
| 13 | Beer festival | Food & Beverages | 11.23× | ||
| 14 | Sustainable products | Politics & Society | 10.95× | ||
| 15 | Bordeaux wine | Food & Beverages | 10.65× | ||
| 16 | White wine | Food & Beverages | 10.46× | ||
| 17 | Livemusic | Music & Radio | 10.05× | ||
| 18 | Red wine | Food & Beverages | 9.34× | ||
| 19 | Broadcasting of sports events | Movies & TV | 8.60× | ||
| 20 | Local food | Food & Beverages | 5.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.33× | |
| Patriotism | CONSERVATISM | 1.95× | |
| Luxury Orientation | PREMIUM | 1.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.82× | |
| Tradition | CONSERVATISM | 0.87× | |
| Individualism | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Drinking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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