Drinking Audience in Germany
Drinking has an estimated audience of 4,320,392 people in Germany. 54.3% are female, 45.7% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Birthday Gifts, Unique Gifts, Haberler, Gil Ofarim, Loincloth.
The average Drinking fan in Germany is 38.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Birthday Gifts, Unique Gifts, Haberler, with strongest over-indexing on Birthday Gifts (3.14× the country average). Demographically, the Drinking audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Drinking fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 38.0 |
| Estimated audience size | 4,320,392 |
Audience persona
The typical Drinking fan in Germany is balanced, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Birthday Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 805,627 | 0.85× |
| Bayern | 780,460 | 1.12× |
| Baden-Württemberg | 551,280 | 0.94× |
| Berlin | 519,014 | 2.69× |
| Hessen | 431,061 | 1.31× |
| Niedersachsen | 296,463 | 0.71× |
| Rheinland-Pfalz | 173,945 | 0.8× |
| Hamburg | 161,515 | 1.65× |
| Sachsen | 158,554 | 0.75× |
| Schleswig-Holstein | 126,891 | 0.82× |
| Brandenburg | 107,236 | 0.8× |
| Thüringen | 75,668 | 0.69× |
| Sachsen-Anhalt | 66,623 | 0.6× |
| Mecklenburg-Vorpommern | 51,886 | 0.63× |
| Bremen | 38,835 | 1.05× |
| Saarland | 31,792 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Birthday Gifts | 3.14× | Kids & Family |
| Unique Gifts | 2.34× | Shopping |
| Haberler | 2.1× | News |
| Gil Ofarim | 1.75× | Music & Radio |
| Loincloth | 3.65× | Fashion & Accessoires |
| CAC 40 | 1.53× | Business & Career |
| Progressive rock | 1.55× | Music & Radio |
| Product design | 1.55× | Business & Career |
| Nurse education | 1.97× | Kids & Family |
| Icon (magazine) | 1.74× | Arts & Culture |
| Cachorro | 2.16× | Pets & Animals |
| Bank account | 1.67× | Business & Career |
| Hampton Inn | 4.04× | Travel & Leisure |
| Sixx | 1.58× | Movies & TV |
| Wolverine (comics) | 2.75× | Literature |
| Hostelworld | 2.98× | Travel & Leisure |
| Jason Clarke (actor) | 2.27× | Movies & TV |
| Pro-Ject | 2.75× | Music & Radio |
| Durban University of Technology | 2.09× | Business & Career |
| Kippah | 1.92× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.72 |
| Sustainability | BALANCE | 1.54 |
| Luxury Orientation | PREMIUM | 1.53 |
| DIY Mentality | THRILL | 1.44 |
| Design Affinity | PREMIUM | 1.41 |
| Sports Activity | POWER | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Japan | 12.2% |
| Italy | 6.0% |
See Drinking audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Drinking have in Germany?
Drinking has an estimated audience of 4,320,392 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Drinking fans?
54.3% of Drinking fans are female, 45.7% are male, with an average age of 38.0 years.
Which brands do Drinking fans like most?
Drinking fans show strongest brand affinity for Birthday Gifts (3.14×), Unique Gifts (2.34×), and Haberler (2.1×) over the country average.
Where do Drinking fans live in Germany?
Drinking fans in Germany are most concentrated in Nordrhein-Westfalen (reach 805,627), Bayern (reach 780,460), and Baden-Württemberg (reach 551,280). These three regions account for the largest share of the active audience.
What other brands do Drinking fans also like?
Beyond Drinking itself, the audience over-indexes on Unique Gifts (2.34×), Haberler (2.1×), Gil Ofarim (1.75×), and Loincloth (3.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Drinking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.