Drinking Audience in Germany

Demographics of Drinking fans

Audience persona

The typical Drinking fan in Germany is balanced, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Drinking audiences in other countries

• Drinking — United States
• Drinking — United Kingdom
• Drinking — France
• Drinking — Italy
• Drinking — Spain
• Drinking — Brazil
• Drinking — Japan
• Drinking — South Korea
• Drinking — India

More Food & Beverages audiences in Germany

• Food and drink (39,623,635)
• Entertainment (39,502,829)
• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

Frequently asked questions

How many fans does Drinking have in Germany?

Drinking has an estimated audience of 4,320,392 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Drinking fans?

54.3% of Drinking fans are female, 45.7% are male, with an average age of 38.0 years.

Which brands do Drinking fans like most?

Drinking fans show strongest brand affinity for Tagesschau (1.97×), Spiegel Online (2.15×), and Natural foods (4.42×) over the country average.

Where do Drinking fans live in Germany?

Drinking fans in Germany are most concentrated in Nordrhein-Westfalen (reach 805,627), Bayern (reach 780,460), and Baden-Württemberg (reach 551,280). These three regions account for the largest share of the active audience.

What other brands do Drinking fans also like?

Beyond Drinking itself, the audience over-indexes on Spiegel Online (2.15×), Natural foods (4.42×), Transfermarkt (2.47×), and Homebrewing (8.44×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Drinking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.