A data profile of the people who buy, follow and care about Wine cellar in France — modelled from more than twelve digital signal sources. Wine cellar has an estimated audience of 2,500,716 people in France.
The average Wine cellar fan in France is 47.1 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Sparkling wine, Wine tasting, Red wine, with strongest over-indexing on Sparkling wine (4.68× the country average).
Demographically, the Wine cellar audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Indulgence, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Wine cellar fan in France is balanced, around 47.1 years old, with strong Indulgence tendencies and a notable affinity for Sparkling wine.
The key figures that characterise the Wine cellar profile in France.
50.4% are female, 49.6% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 47.1 |
| Estimated audience size | 2,500,716 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 41% |
of the worldwide Wine cellar audience comes from France.
| Country | Share |
|---|---|
| United States | 13.8% |
| Japan | 13.7% |
| Italy | 13.7% |
Where the Wine cellar audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~200K | 1.31× | |
| 02 | Bourgogne-Franche-Comté | ~100K | 1.22× | |
| 03 | Nouvelle-Aquitaine | ~300K | 1.17× | |
| 04 | Grand Est | ~200K | 1.15× | |
| 05 | Île-de-France | ~500K | 1.10× | |
| 06 | Corsica | ~10K | 1.03× | |
| 07 | Occitanie | ~200K | 0.99× | |
| 08 | Centre-Val de Loire | ~90K | 0.99× | |
| 09 | Auvergne-Rhône-Alpes | ~300K | 0.94× | |
| 10 | Normandy | ~100K | 0.92× | |
| 11 | Pays de la Loire | ~100K | 0.90× | |
| 12 | Brittany | ~100K | 0.90× | |
| 13 | Hauts-de-France | ~200K | 0.86× |
The strongest cross-interests of the Wine cellar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cantina | Food & Beverages | 9.85× | ||
| 02 | Sommelier | Food & Beverages | 7.24× | ||
| 03 | Red wine | Food & Beverages | 5.39× | ||
| 04 | Wine tasting | Food & Beverages | 5.33× | ||
| 05 | White wine | Food & Beverages | 5.23× | ||
| 06 | Sparkling wine | Food & Beverages | 4.68× | ||
| 07 | Wine & Spirits | Food & Beverages | 4.48× | ||
| 08 | Winery | Food & Beverages | 4.47× | ||
| 09 | Village | Travel & Leisure | 3.40× | ||
| 10 | Champagne | Food & Beverages | 3.20× | ||
| 11 | Oscaro | Cars & Mobility | 2.16× | ||
| 12 | Carrefour City | Shopping | 2.05× | ||
| 13 | Patrick Bruel | Music & Radio | 2.01× | ||
| 14 | Wine | Food & Beverages | 1.98× | ||
| 15 | Ouest-France | News | 1.84× | ||
| 16 | Domain Name System | Internet & Social Media | 1.75× | ||
| 17 | Le Figaro | News | 1.72× | ||
| 18 | Le Parisien | News | 1.69× | ||
| 19 | Le Monde | News | 1.66× | ||
| 20 | Alcoholic beverages | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.06× | |
| Spirituality | BALANCE | 1.84× | |
| Mindfulness | BALANCE | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.01× | |
| Early Adopter Mentality | POWER | 1.03× | |
| Pet Ownership | JOY | 1.09× |
Wine cellar has an estimated audience of 2,500,716 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
50.4% of Wine cellar fans are female, 49.6% are male, with an average age of 47.1 years.
Wine cellar fans show strongest brand affinity for Sparkling wine (4.68×), Wine tasting (5.33×), and Red wine (5.39×) over the country average.
Wine cellar fans in France are most concentrated in Île-de-France (reach ~500K), Auvergne-Rhône-Alpes (reach ~300K), and Nouvelle-Aquitaine (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Wine cellar itself, the audience over-indexes on Wine tasting (5.33×), Red wine (5.39×), White wine (5.23×), and Winery (4.47×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Wine cellar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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