Le Parisien Audience in France
Le Parisien has an estimated audience of 14,655,751 people in France. 54.1% are female, 45.9% are male, average age 40.5. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: France Info, France Inter, Virginie Efira, Éric Zemmour, Courrier International.
The average Le Parisien fan in France is 40.5 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include France Info, France Inter, Virginie Efira, with strongest over-indexing on France Info (1.59× the country average). Demographically, the Le Parisien audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as DIY Mentality, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Audience demographics of Le Parisien
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 40.5 |
| Estimated audience size | 14,655,751 |
Audience persona
The typical Le Parisien fan in France is balanced, around 40.5 years old, with strong DIY Mentality tendencies and a notable affinity for France Info.
Le Parisien fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~8M | 3.04× |
| Auvergne-Rhône-Alpes | ~1.5M | 0.74× |
| Nouvelle-Aquitaine | ~1M | 0.89× |
| Occitanie | ~1M | 0.8× |
| Hauts-de-France | ~900K | 0.68× |
| Provence-Alpes-Côte d'Azur | ~800K | 0.76× |
| Brittany | ~700K | 1.02× |
| Grand Est | ~700K | 0.6× |
| Normandy | ~700K | 0.95× |
| Centre-Val de Loire | ~600K | 1.13× |
| Pays de la Loire | ~600K | 0.75× |
| Bourgogne-Franche-Comté | ~500K | 0.82× |
| Corsica | ~60K | 0.82× |
Top brand affinities of Le Parisien fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| France Info | 1.59× | Movies & TV |
| France Inter | 1.51× | Music & Radio |
| Virginie Efira | 1.69× | Movies & TV |
| Éric Zemmour | 1.66× | Literature |
| Courrier International | 1.53× | News |
| Sandrine Kiberlain | 1.81× | Movies & TV |
| Le Soir | 1.61× | News |
| Daniel Auteuil | 1.62× | Movies & TV |
| Michel Onfray | 1.53× | Politics & Society |
| Nicolas Bedos | 1.58× | Movies & TV |
| Valérie Pécresse | 1.56× | Politics & Society |
| Bérénice Bejo | 1.51× | Movies & TV |
| La Libre Belgique | 1.73× | News |
| Louise Bourgoin | 1.6× | Movies & TV |
| DH.be | 1.6× | Internet & Social Media |
| Karin Viard | 1.68× | Movies & TV |
| Eddy Merckx | 1.53× | Sports |
| La Dernière Heure | 1.55× | Sports |
| France BLEU Périgord | 1.57× | Music & Radio |
| Albert Dupontel | 1.69× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 0.93 |
| Spirituality | BALANCE | 0.9 |
| Creativity | OPEN | 0.89 |
| Social Media Usage | JOY | 0.89 |
| Patriotism | CONSERVATISM | 0.89 |
| Design Affinity | PREMIUM | 0.89 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 83.0% |
| Belgium | 1.7% |
| Spain | 1.2% |
See Le Parisien audiences in other countries
More Newspaper audiences in France
- Ouest France (31,177,608)
- Le Monde (15,672,120)
- Le Figaro (14,635,258)
- Ouest-France (13,218,145)
- Nice Matin (12,505,542)
Frequently asked questions
How many fans does Le Parisien have in France?
Le Parisien has an estimated audience of 14,655,751 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Le Parisien fans?
54.1% of Le Parisien fans are female, 45.9% are male, with an average age of 40.5 years.
Which brands do Le Parisien fans like most?
Le Parisien fans show strongest brand affinity for France Info (1.59×), France Inter (1.51×), and Virginie Efira (1.69×) over the country average.
Where do Le Parisien fans live in France?
Le Parisien fans in France are most concentrated in Île-de-France (reach ~8M), Auvergne-Rhône-Alpes (reach ~1.5M), and Nouvelle-Aquitaine (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Le Parisien fans also like?
Beyond Le Parisien itself, the audience over-indexes on France Inter (1.51×), Virginie Efira (1.69×), Éric Zemmour (1.66×), and Courrier International (1.53×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Le Parisien. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.