A data profile of the people who buy, follow and care about Winery in Austria — modelled from more than twelve digital signal sources. Winery has an estimated audience of 859,275 people in Austria.
The average Winery fan in Austria is 44.8 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Alcoholic beverages, Wine, Vineyard, with strongest over-indexing on Alcoholic beverages (1.69× the country average).
Demographically, the Winery audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Winery fan in Austria is balanced, around 44.8 years old, with strong Social Media Usage tendencies and a notable affinity for Alcoholic beverages.
The key figures that characterise the Winery profile in Austria.
54.4% are female, 45.6% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 44.8 |
| Estimated audience size | 859,275 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Winery audience comes from Austria.
| Country | Share |
|---|---|
| United States | 25.7% |
| Japan | 9.2% |
| Italy | 7.4% |
Where the Winery audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~30K | 1.47× | |
| 02 | Lower Austria | ~200K | 1.31× | |
| 03 | Styria | ~100K | 1.08× | |
| 04 | Salzburg | ~60K | 0.98× | |
| 05 | Vienna | ~200K | 0.97× | |
| 06 | Carinthia (state) | ~40K | 0.86× | |
| 07 | Tyrol | ~50K | 0.85× | |
| 08 | Upper Austria | ~90K | 0.83× | |
| 09 | Vorarlberg | ~30K | 0.83× |
The strongest cross-interests of the Winery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wine cellar | Food & Beverages | 4.50× | ||
| 02 | Vineyard | Food & Beverages | 4.49× | ||
| 03 | Prosecco | Food & Beverages | 3.95× | ||
| 04 | White wine | Food & Beverages | 3.73× | ||
| 05 | Red wine | Food & Beverages | 3.58× | ||
| 06 | Sparkling wine | Food & Beverages | 3.41× | ||
| 07 | Champagne | Food & Beverages | 3.35× | ||
| 08 | Wine & Spirits | Food & Beverages | 3.33× | ||
| 09 | Wine tasting | Food & Beverages | 3.08× | ||
| 10 | Viticulture | Food & Beverages | 2.44× | ||
| 11 | Wine | Food & Beverages | 2.04× | ||
| 12 | Gourmet Foods | Food & Beverages | 1.83× | ||
| 13 | Hot tub | Home & Garden | 1.70× | ||
| 14 | Alcoholic beverages | Food & Beverages | 1.69× | ||
| 15 | Distilled beverage | Food & Beverages | 1.65× | ||
| 16 | Local food | Food & Beverages | 1.61× | ||
| 17 | Cocktail | Food & Beverages | 1.60× | ||
| 18 | Lodging | Travel & Leisure | 1.59× | ||
| 19 | Marcel Hirscher | Sports | 1.52× | ||
| 20 | Coffeehouses | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.58× | |
| Price Sensitivity | PREMIUM | 1.48× | |
| Urban Lifestyle | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.84× | |
| Luxury Orientation | PREMIUM | 0.87× | |
| Patriotism | CONSERVATISM | 0.90× |
Winery has an estimated audience of 859,275 people in Austria, concentrated in Vienna and Lower Austria.
54.4% of Winery fans are female, 45.6% are male, with an average age of 44.8 years.
Winery fans show strongest brand affinity for Alcoholic beverages (1.69×), Wine (2.04×), and Vineyard (4.49×) over the country average.
Winery fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Styria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Winery itself, the audience over-indexes on Wine (2.04×), Vineyard (4.49×), Wine cellar (4.5×), and White wine (3.73×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Winery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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