A data profile of the people who buy, follow and care about Alcoholic beverages in Sweden — modelled from more than twelve digital signal sources. Alcoholic beverages has an estimated audience of 4,543,692 people in Sweden.
Alcoholic beverages has an estimated audience of 4,543,692 people in Sweden. 55.3% are female, 44.7% are male, average age 47.4. Top brand affinities: Box wine, Spanish wine, Rioja (wine), Beefeater Gin, Old Tom Gin.
Top brand affinities include Box wine, Spanish wine, Rioja (wine), with strongest over-indexing on Box wine (1.83× the country average).
Demographically, the Alcoholic beverages audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Creativity, Urban Lifestyle.
The typical Alcoholic beverages fan in Sweden is more female, around 47.4 years old, with strong Creativity tendencies and a notable affinity for Box wine.
The key figures that characterise the Alcoholic beverages profile in Sweden.
55.3% are female, 44.7% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 47.4 |
| Estimated audience size | 4,543,692 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Alcoholic beverages audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.0% |
| Japan | 6.1% |
| Italy | 5.4% |
The strongest cross-interests of the Alcoholic beverages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Box wine | Food & Beverages | 1.83× | ||
| 02 | Spanish wine | Food & Beverages | 1.61× | ||
| 03 | Beefeater Gin | Food & Beverages | 1.59× | ||
| 04 | Old Tom Gin | Topic | 1.59× | ||
| 05 | Rioja (wine) | Food & Beverages | 1.57× | ||
| 06 | Rhône wine | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.92× | |
| Urban Lifestyle | OPEN | 0.91× | |
| Social Media Usage | JOY | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.53× | |
| Patriotism | CONSERVATISM | 0.54× | |
| Design Affinity | PREMIUM | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Alcoholic beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.