A data profile of the people who buy, follow and care about Alcoholic beverages in Portugal — modelled from more than twelve digital signal sources. Alcoholic beverages has an estimated audience of 4,598,179 people in Portugal.
The average Alcoholic beverages fan in Portugal is 45.6 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Mold, Tablespoon, with strongest over-indexing on Mold (1.71× the country average).
Demographically, the Alcoholic beverages audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Creativity, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 19 regions tracked by Rascasse.
The typical Alcoholic beverages fan in Portugal is balanced, around 45.6 years old, with strong Creativity tendencies and a notable affinity for Mold.
The key figures that characterise the Alcoholic beverages profile in Portugal.
53.2% are female, 46.8% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 45.6 |
| Estimated audience size | 4,598,179 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Alcoholic beverages audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.0% |
| Japan | 6.1% |
| Italy | 5.4% |
Where the Alcoholic beverages audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~60K | 1.13× | |
| 02 | Beja District | ~80K | 1.12× | |
| 03 | Guarda District | ~70K | 1.11× | |
| 04 | Vila Real District | ~90K | 1.06× | |
| 05 | Évora District | ~90K | 1.06× | |
| 06 | Castelo Branco District | ~90K | 1.04× | |
| 07 | Azores | ~100K | 1.01× | |
| 08 | Viana do Castelo District | ~100K | 1.01× | |
| 09 | Viseu District | ~200K | 0.99× | |
| 10 | Madeira | ~100K | 0.98× | |
| 11 | Coimbra District | ~200K | 0.96× | |
| 12 | Leiria District | ~200K | 0.95× | |
| 13 | Aveiro District | ~300K | 0.94× | |
| 14 | Braga District | ~400K | 0.93× | |
| 15 | Faro District | ~300K | 0.93× | |
| 16 | Setúbal District | ~500K | 0.92× | |
| 17 | Porto District | ~900K | 0.89× | |
| 18 | Santarém District | ~200K | 0.89× | |
| 19 | Lisbon District | ~1M | 0.78× |
The strongest cross-interests of the Alcoholic beverages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tablespoon | Home & Garden | 1.95× | ||
| 02 | Mold | Health | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.97× | |
| Spirituality | BALANCE | 0.92× | |
| Mindfulness | BALANCE | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.68× | |
| Patriotism | CONSERVATISM | 0.70× | |
| Risk Appetite | THRILL | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Alcoholic beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.