A data profile of the people who buy, follow and care about Alcoholic beverages in Norway — modelled from more than twelve digital signal sources. Alcoholic beverages has an estimated audience of 1,315,066 people in Norway.
Alcoholic beverages has an estimated audience of 1,315,066 people in Norway. 54.9% are female, 45.1% are male, average age 46.1. Top brand affinities: Wine, Beer, Local food, Distilled beverage, Focaccia.
Top brand affinities include Wine, Beer, Local food, with strongest over-indexing on Wine (2.13× the country average).
Demographically, the Alcoholic beverages audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Alcoholic beverages fan in Norway is balanced, around 46.1 years old, with strong Travelling tendencies and a notable affinity for Wine.
The key figures that characterise the Alcoholic beverages profile in Norway.
54.9% are female, 45.1% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 46.1 |
| Estimated audience size | 1,315,066 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 39% |
of the worldwide Alcoholic beverages audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.0% |
| Japan | 6.1% |
| Italy | 5.4% |
The strongest cross-interests of the Alcoholic beverages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wine | Food & Beverages | 2.13× | ||
| 02 | Beer | Food & Beverages | 1.96× | ||
| 03 | Winery | Food & Beverages | 1.87× | ||
| 04 | Christmas cake | Food & Beverages | 1.86× | ||
| 05 | Distilled beverage | Food & Beverages | 1.76× | ||
| 06 | Fillet (cut) | Food & Beverages | 1.76× | ||
| 07 | Cough | Health | 1.74× | ||
| 08 | Red wine | Food & Beverages | 1.72× | ||
| 09 | Rum | Food & Beverages | 1.70× | ||
| 10 | Sheepskin | Home & Garden | 1.67× | ||
| 11 | Wine & Spirits | Food & Beverages | 1.65× | ||
| 12 | Champagne | Food & Beverages | 1.64× | ||
| 13 | Focaccia | Food & Beverages | 1.63× | ||
| 14 | Drinking | Food & Beverages | 1.61× | ||
| 15 | Local food | Food & Beverages | 1.60× | ||
| 16 | Wine tasting | Food & Beverages | 1.58× | ||
| 17 | Home insurance | Business & Career | 1.58× | ||
| 18 | Brewing | Food & Beverages | 1.58× | ||
| 19 | Hand washing | Home & Garden | 1.57× | ||
| 20 | Harmonica | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.89× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Social Media Usage | JOY | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.80× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Travelling | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Alcoholic beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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