A data profile of the people who buy, follow and care about Alcoholic beverages in Finland — modelled from more than twelve digital signal sources. Alcoholic beverages has an estimated audience of 1,654,377 people in Finland.
Alcoholic beverages has an estimated audience of 1,654,377 people in Finland. 62.0% are female, 38.0% are male, average age 44.8. Top brand affinities: Agricultural cooperative, Gingerbread, Animal ethics, Alpaca fiber, Cranberry.
Top brand affinities include Agricultural cooperative, Gingerbread, Animal ethics, with strongest over-indexing on Agricultural cooperative (1.86× the country average).
Demographically, the Alcoholic beverages audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Alcoholic beverages fan in Finland is more female, around 44.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Agricultural cooperative.
The key figures that characterise the Alcoholic beverages profile in Finland.
62.0% are female, 38.0% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 44.8 |
| Estimated audience size | 1,654,377 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Alcoholic beverages audience comes from Finland.
| Country | Share |
|---|---|
| United States | 21.0% |
| Japan | 6.1% |
| Italy | 5.4% |
The strongest cross-interests of the Alcoholic beverages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Agricultural cooperative | Business & Career | 1.86× | ||
| 02 | Brandy | Food & Beverages | 1.78× | ||
| 03 | Gingerbread | Food & Beverages | 1.75× | ||
| 04 | Malbec | Food & Beverages | 1.75× | ||
| 05 | Organic wine | Food & Beverages | 1.73× | ||
| 06 | Alpaca fiber | Fashion & Accessoires | 1.70× | ||
| 07 | Aarhus | Travel & Leisure | 1.69× | ||
| 08 | Layer cake | Food & Beverages | 1.67× | ||
| 09 | Compass Group | Food & Beverages | 1.63× | ||
| 10 | Cranberry | Fashion & Accessoires | 1.62× | ||
| 11 | Cabernet Sauvignon | Food & Beverages | 1.62× | ||
| 12 | Pinot noir | Food & Beverages | 1.62× | ||
| 13 | Animal ethics | Politics & Society | 1.60× | ||
| 14 | Christmas dinner | Kids & Family | 1.58× | ||
| 15 | Aroma of wine | Food & Beverages | 1.57× | ||
| 16 | Volvo Construction Equipment | Cars & Mobility | 1.56× | ||
| 17 | Skagen | Fashion & Accessoires | 1.54× | ||
| 18 | Side dish | Food & Beverages | 1.52× | ||
| 19 | Do the Right Thing | Movies & TV | 1.52× | ||
| 20 | Neutral spine | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.87× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Patriotism | CONSERVATISM | 0.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.66× | |
| Social Media Usage | JOY | 0.73× | |
| Patriotism | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Alcoholic beverages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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