A data profile of the people who buy, follow and care about Beer in Norway — modelled from more than twelve digital signal sources. Beer has an estimated audience of 632,136 people in Norway.
Beer has an estimated audience of 632,136 people in Norway. 47.5% are female, 52.5% are male, average age 46.2. Top brand affinities: Alcoholic beverages, Brewery, Focaccia, Brewing, Drinking.
Top brand affinities include Alcoholic beverages, Brewery, Focaccia, with strongest over-indexing on Alcoholic beverages (1.6× the country average).
Demographically, the Beer audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Beer fan in Norway is balanced, around 46.2 years old, with strong Social Media Usage tendencies and a notable affinity for Alcoholic beverages.
The key figures that characterise the Beer profile in Norway.
47.5% are female, 52.5% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 46.2 |
| Estimated audience size | 632,136 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Beer audience comes from Norway.
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 5.9% |
| Italy | 5.5% |
The strongest cross-interests of the Beer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microbrewery | Food & Beverages | 3.01× | ||
| 02 | Brewing | Food & Beverages | 2.94× | ||
| 03 | Homebrewing | Food & Beverages | 2.87× | ||
| 04 | Cider | Food & Beverages | 2.81× | ||
| 05 | Brewery | Food & Beverages | 2.73× | ||
| 06 | Beer festival | Food & Beverages | 2.56× | ||
| 07 | Happy hour | Food & Beverages | 2.09× | ||
| 08 | Tom Hanks | Movies & TV | 1.76× | ||
| 09 | Drinking | Food & Beverages | 1.73× | ||
| 10 | Big Dipper (band) | Music & Radio | 1.73× | ||
| 11 | Employment agency | Business & Career | 1.73× | ||
| 12 | Fillet (cut) | Food & Beverages | 1.64× | ||
| 13 | Pub | Food & Beverages | 1.63× | ||
| 14 | George Clooney | Movies & TV | 1.62× | ||
| 15 | Cabbage | Food & Beverages | 1.62× | ||
| 16 | Focaccia | Food & Beverages | 1.61× | ||
| 17 | Alcoholic beverages | Food & Beverages | 1.60× | ||
| 18 | Gourmet Foods | Food & Beverages | 1.58× | ||
| 19 | KISS | Music & Radio | 1.52× | ||
| 20 | Gaffa (magazine) | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.04× | |
| Travelling | THRILL | 0.93× | |
| Patriotism | CONSERVATISM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.92× | |
| Travelling | THRILL | 0.93× | |
| Social Media Usage | JOY | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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